PSQ up after deal to sell EveryLife brand for $5.5 million
28/07/2026 18:59
BUZZ-PSQ up after deal to sell EveryLife brand for $5.5 million ** Shares of digital platform PSQ Holdings PSQH.N rise nearly 8% to about $3.3180
** PSQ announces it has entered a definitive agreement to sell its direct-to-consumer diaper and baby products brand EveryLife to FreeHold Brands for $5.5 million in an all-cash deal
** Says sale is part of its strategy to divest non-core assets, generate non-dilutive cash and sharpen its focus on its payments and financial infrastructure business
** As of last close, PSQH is down nearly 78% YTD
(Reporting by Shania S Thomas in Bengaluru)