REG - Pulsar Group PLC - Major Global Contract Win

PulsarAnnouncement

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RNS Number : 5499M  Pulsar Group PLC  23 December 2025

Pulsar Group Plc

("Pulsar", the "Group" or the "Company")

Major Global Contract Win

Pulsar Group Plc (AIM: PULS), the technology innovator delivering
Software-as-a-Service (SaaS) solutions for the global marketing and
communications industries, is pleased to announce a major contract win with
one of the world's largest marketing and communications groups.

Pulsar has secured a major, multi-year contract with this multinational
marketing and communications company that strategically positions Pulsar's
platform as the replacement for multiple incumbent competitor solutions across
the customer's global portfolio. This adoption is key to enabling the
customer's focus on exciting, AI-powered, audience-first strategies for their
clients, while also driving operational efficiency and standardising critical
global workflows.

This contract is expected to deliver EUR 2.1 million in Annualised Recurring
Revenue (ARR) and EUR 6.3 million in total revenue over the life of the
initial agreement.

Pulsar continues to push the boundaries of technology by introducing Agentic
AI in the form of Insight Agents, which are specialised in delivering
real-time, predictive, research and defensive intelligence. These capabilities
are designed to empower our clients to build advanced audience-first
strategies and future-proof their marketing operations in a rapidly evolving,
competitive landscape.

The Board is delighted with this contract win and with the continued momentum
being demonstrated by the Group's ability to secure multiple new, strategic,
enterprise level contracts in 2025. Key wins during the second half include:
Australian Department of Climate Change, Energy, the Environment and Water;
Competition and Consumer Commission of Singapore; Electronic Arts; HMRC;
McDonalds; MHP Group; Microsoft; National Trades Union Congress Singapore;
Origin Energy; Pharmavite; Scottish Government; Suncorp; Suntory; The
Telegraph; Unicef; Urban Redevelopment Authority of Singapore; Whole of
Victorian Government; and Yale University Press.

In addition, during H2 the Company has continued its strategy to deliver
additional cost savings and to improve on its operational efficiencies which
will further enhance the positioning of the Group into FY26 and beyond. The
non-recurring expenses incurred in H2 to deliver these additional savings was
c£5.4m and it is expected that the cost saving efforts over FY25 will deliver
annualised costs savings of more than £7.0m.

Overall, as a result of the momentum shown during the second half in
particular, the Board is pleased that the Company's operating performance was
in line with Board's expectations for the financial year ended 30 November
2025.

Joanna Arnold, Global CEO of the Company, said:

"This major contract is a testament to the strength of Pulsar's offering.
Winning this mandate to replace multiple legacy competitor systems across a
customer's global operations confirms our strategic position as the unified
solution of choice for the world's largest and most complex organisations.

This is the second contract win in the last 12 months where Pulsar has been
able to expand its services to extend into a group-wide and global mandate and
the board sees a great market opportunity to build on this positive
trajectory. This contract demonstrates the accelerating momentum of the Group
and we remain confident in the outlook for the Group. Overall, I am excited in
the opportunities for the Company with the expectation of delivering continued
profitable growth into 2026 and beyond."

 

For further information:

Pulsar Group
plc
020 3426 4070

Joanna Arnold (CEO) / Mark Fautley (CFO)

 

Cavendish Capital Markets Limited (Nominated Adviser and
Broker)                                  020
7220 0500

Corporate Finance:

Marc Milmo / Fergus Sullivan / Elysia
Bough
 

Corporate Broking:

Sunila de Silva

 

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