Frasers' bid for Hugo Boss turns unconditional after EU nod

PUMA SE

28/07/2026 08:03

July 28 (Reuters) - British retailer Frasers FRAS.L said on Tuesday that its takeover offer for German fashion house Hugo Boss BOSSn.DE had become unconditional after winning the European Union's clearance.

Here are some more details:
Frasers, Hugo Boss' largest shareholder with an over 30% stake, had launched its voluntary €38-per-share cash offer for the Metzingen-based group in June, valuing it at roughly €2 billion ($2.27 billion).
Hugo Boss has since urged its shareholders to reject the offer, saying it was "financially inadequate". 
The European Commission cleared the deal on Monday, removing the final regulatory hurdle and making Frasers' offer for Hugo Boss unconditional.
The bid now remains open for Hugo Boss shareholders to accept the offer until August 13.
The acquisition will add to Frasers' founder Mike Ashley's retail empire, which includes substantial stakes in ASOS ASOS.L, Puma PUMG.DE and Debenhams DEBS.L, among others.
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 (Reporting by Anushka Chourasia in Bengaluru; Editing by Sonia Cheema)
 ((Anushka.Chourasia@thomsonreuters.com))