Puma falls as softening sales trends overshadow broadly in-line Q2 results

PUMA SE

31/07/2026 09:11

** Shares in Puma PUMG.DE fall 6% after the German sportswear maker's Q2 results highlighted continued sales weakness in key regions
** Puma posts Q2 currency-adjusted sales of €1.69 billion ($1.95 billion), down 9.4% from €1.87 billion a year earlier
** J.P. Morgan says the company's quarterly sales came in a tad lower than expectations
** "While the results are broadly in line and suggest the company is on the right track in a year of transition, the lack of a guidance upgrade at this stage may be slightly disappointing," it says
** Jefferies says Puma's results are largely as anticipated with softening top-line trends in Q2, despite a World Cup boost reiterating the challenges in re-igniting brand heat
** The stock, which has gained around 19% YTD including today's session, hits the bottom of Germany's mid-cap index .MDAXI
     
     
($1 = 0.8687 euros)

(Reporting by Ozan Ergenay)
((ozan.ergenay@thomsonreuters.com))