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Daily Mirror publisher Reach hit by Google traffic slump

Daily Mirror publisher Reach hit by Google traffic slump

- Daily Mirror publisher Reach RCH.L said on Tuesday digital revenue remained under pressure in the third quarter, and that it remained cautious about the segment's full-year outlook as industry-wide disruption weighed on audience traffic from Google.

  • News publishers are navigating falling print readership and weaker referral traffic from platforms such as Google amid the rise of AI chatbots.

  • Google's AI Overviews, which answer queries directly in search results, have drawn complaints from publishers over falling traffic and advertising revenue.

  • Reach's revenue fell 14.1% in the quarter, with digital revenue down more than 20% .

  • Shares of the company fell as much as 4.3% to 44 pence in early trade, before paring losses and trading largely flat as of 0717 GMT.

  • The company said print advertising was supported by the FIFA World Cup, and off-platform revenues benefited from AI licensing agreements.

  • It is restructuring its business, including closing print sites, as it looks to reduce costs and offset pressure from declining print sales and weaker digital traffic.

  • Reach said it remains on track to deliver full-year results in line with market expectations.



    ($1 = 0.7561 pounds)



(Reporting by Atharva Singh in Bengaluru)

((Atharva.Singh@thomsonreuters.com;))

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