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REF — Reformation News Story

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Reformation indicated to open at $15.50-$16.50 in New York debut

BUZZ-Reformation indicated to open at $15.50-$16.50 in New York debut

** Womenswear brand Reformation's REF.N shares recently indicated to open between $15.50 and $16.50 in New York debut after $211 million U.S. IPO

** Vernon, California-based REF and some of its existing stockholders sold 14.1 million shares at $15 apiece, the low end of the marketed range of $15 and $17 per share

** Listing will test investor demand for consumer discretionary IPOs, a sector that has spent most of 2026 on the sidelines

** Investment firm Permira-backed REF began with dresses in 2009 and has since expanded into bottoms, tops, sweaters, and accessories

** REF has expanded its retail footprint from its original shop on Melrose that opened in 2009 to 70 stores across the U.S., the UK, Canada and France

** J.P. Morgan and Morgan Stanley acted as joint lead bookrunning managers for offering


(Reporting by Arasu Kannagi Basil in Bengaluru)

((ArasuKannagi.Basil@thomsonreuters.com;))

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