Reformation ticks up in New York debut after $211 million US IPO

Reformation

30/07/2026 17:21

Updates
** Womenswear brand Reformation's REF.N shares rise 4.7% to $15.71 in New York debut after $211 million U.S. IPO
** Stock opened flat at $15 IPO price, valuing the Vernon, California-based firm at $886 million 
** REF and some of its existing stockholders sold 14.1 million shares at $15 apiece, the low end of the marketed range of $15 and $17 per share
** Listing will test investor demand for consumer discretionary IPOs, a sector that has spent most of 2026 on the sidelines
** Investment firm Permira-backed REF began with dresses in 2009 and has since expanded into bottoms, tops, sweaters, and accessories
** REF has expanded its retail footprint from its original shop on Melrose that opened in 2009 to 70 stores across the U.S., the UK, Canada and France
** J.P. Morgan and Morgan Stanley acted as joint lead bookrunning managers for offering

 (Reporting by Arasu Kannagi Basil in Bengaluru)
 ((ArasuKannagi.Basil@thomsonreuters.com;))