Wix.com buys Rise.ai to add gift cards to e-commerce platform
05/05/2021 14:00
JERUSALEM, May 5 (Reuters) - Wix.com WIX.O , which helps
small businesses build and operate websites, said on Wednesday
it bought Israeli startup Rise.ai to extend its platform to
include gift and loyalty cards and rewards and referrals.
Terms were not disclosed.
Israel-based Wix said Rise.ai will add to the tools in its
Wix eCommerce platform and help merchants better engage with
customers.
Using artificial intelligence, Rise.ai, will support Wix
merchants in all supported countries and currencies, Wix said.
Yair Miron, founder and CEO of Rise.ai said that it powers
tens of thousands of leading brands with loyalty and
re-engagement solutions to grow their businesses.
(Reporting by Steven Scheer)
((steven.scheer@thomsonreuters.com; +972 2 632 2210; Reuters
Messaging: steven.scheer.thomsonreuters.com@reuters.net;
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