Ad group S4's revenue falls as client caution persists, tech spend cuts weigh; shares drop
07/05/2026 08:12
May 7 (Reuters) - Martin Sorell's ad group S4 Capital SFOR.L reported a 5% fall in first-quarter like-for-like net revenue on Thursday, citing client caution amid Middle East conflict and reduced marketing spending by technology clients, and kept its outlook unchanged. Shares in the London-based company dropped nearly 10% in early trading. The advertising sector has faced a prolonged slowdown as companies rein in discretionary spending, prioritising investments in areas such as artificial intelligence amid economic and geopolitical uncertainty. Here are some details: The company reiterated its annual outlook, saying it continues to expect like-for-like net revenue to be in line with analysts' consensus and is targeting higher margins. The board plans to implement a medium-term dividend payout policy of 50% of adjusted basic earnings per share, subject to achieving financial targets. "We anticipate that clients will remain cautious in the near term, as global GDP growth slows, inflation increases, and interest rates stubbornly refuse to fall or even increase," Chairman Martin Sorrell said in a statement. S4 has been cutting costs and streamlining operations to offset margin pressures and reduce debt. S4, whose clients include Google parent Alphabet, Amazon, and Meta, reported net revenue of 149.2 million pounds ($202.90 million) for the three months ended March 31, compared with 163.7 million pounds a year ago. ($1 = 0.7353 pounds) (Reporting by Nithyashree R B in Bengaluru; Editing by Rashmi Aich) ((NithyashreeRB@thomsonreuters.com))