REG - S4 Capital PLC - Director/PDMR Shareholding

S4 CapitalAnnouncement

20/01/2022 07:05

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RNS Number : 0228Z  S4 Capital PLC  20 January 2022

20 January 2022

S(4) CAPITAL PLC

("S(4) Capital" or the "Company")

Notification of a transaction by a Person Discharging Managerial
Responsibilities ("PDMR")

The Company received notification on 19 January 2022 that Sir Martin Sorrell,
a PDMR, had bought 10,000 ordinary shares of £0.25 each at a price of
£5.244550 each (for an aggregate price of £52,445.50).

Following this purchase, Sir Martin Sorrell holds 54,229,594 ordinary shares
in the Company. Additionally, he has previously donated, in aggregate,
3,910,000 ordinary shares in the Company to the UBS Donor Advised Foundation.
Together these represent approximately 10.5% of the entire issued share
capital of the Company.

The notification below is made in accordance with the requirements of MAR.

 a)  Name                                                         Sir Martin Sorrell
 2.  Reason for the Notification
 a)  Position/status                                              Executive
 b)  Initial notification/ Amendment                              Initial
 3.  Details of the issuer, emission allowance market participant, auction
     platform, auctioneer or auction monitor
 a)  Name                                                         S(4) Capital plc
 b)  LEI                                                          LEI: 21380068SP9V65KPQN68
 4.  Details of the transaction(s):section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv)each place
     where transactions have been conducted
 a)  Description of the financial instrument, type of instrument  Ordinary shares of 25 pence each

     Identification code                                          GB00BFZZM640
 b)  Nature of the transaction                                    Share purchase
 c)  Price(s) and volume(s)                                       Price                               Volume
                                                                  £5.244550                           10,000
 d)  Aggregated information                                       Aggregate Price   Aggregate Volume                    Aggregate total

     Aggregated volume
     £5.244550                                                                                        10,000                              £
                                                                                                                                          5
                                                                                                                                          2
                                                                                                                                          ,
                                                                                                                                          4
                                                                                                                                          4
                                                                                                                                          5
                                                                                                                                          .
                                                                                                                                          5
                                                                                                                                          0
 e)  Date of the transaction                                      19 January 2022

 f)  Place of the transaction                                     London Stock Exchange (XLON)

 

Enquiries:

S4 Capital
plc
Tel: +44 (0)20 3793 0003

Sir Martin Sorrell (Executive Chairman)

Powerscourt
 
Tel: +44 (0)7970 246 725

(PR Adviser to S4 Capital plc)

 

  Elly Williamson
  Jane Glover

About S(4)Capital

 

S(4)Capital (SFOR.L) is the tech-led, new age/new era digital advertising and
marketing services company, established by Sir Martin Sorrell in May 2018.

 

Its strategy is to build a purely digital advertising and marketing services
business for global, multinational, regional, local clients and
millennial-driven influencer brands. This will be achieved by integrating
leading businesses in three practice areas: content, data&digital media
and technology services, along with an emphasis on "faster, better, cheaper"
executions in an always-on consumer-led environment, with a unitary structure.

 

Digital is by far the fastest-growing segment of the advertising market.
S(4)Capital estimates that in 2021 digital accounted for approximately 60% or
$420-450 billion of total global advertising spend of $700-750 billion
(excluding over $500 billion of trade promotion marketing, the primary target
of the Amazon advertising platform) and projects that by 2022 total global
advertising spend will expand to $770-850 billion and digital's share will
grow to approximately 65% and by 2024 to approximately 70%, accelerated by the
impact of covid-19.

 

In 2018, S(4)Capital combined with MediaMonks, the leading AdAge A-listed
creative digital content production company led by Victor Knaap and Wesley
ter Haar, and then with MightyHive, the market-leading digital media
solutions provider for future thinking marketers and agencies, led by Peter
Kim and Christopher S. Martin. Since then, MediaMonks and MightyHive have
combined with more than 25 companies across content, data&digital media
and technology services. For a full list, please see the S(4)Capital website
(https://www.s4capital.com/) . In August 2021, S(4)Capital launched its
unitary brand by merging MediaMonks and MightyHive into Media.Monks,
represented by a dynamic logo mark that features MightyHive's iconic hexagon.
As the operational brand, Media.Monks underpins S(4)Capital's agility,
digital knowledge and efficiency and is the next step in delivering on its
foundational promise to unify content, data&digital media and technology
services.

 

Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin, Mary Basterfield
and Scott Spirit all joined the S(4)Capital Board as Directors.
The S(4)Capital Board also includes Rupert Faure Walker, Paul Roy, Daniel
Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko Okumoto, Margaret Ma Connolly,
Peter Rademaker and Miles Young.

 

The Company now has well over 7,500 people in 33 countries across the
Americas, Europe, the Middle East and Africa and Asia-Pacific and a current
market capitalisation of approximately £3.0billion (c.$4.0billion) and would
rank inside the FTSE 150. It achieved Unicorn status in a little over one
year, unique in the advertising and marketing services industry. Sir Martin
was CEO of WPP for 33 years, building it from a £1 million "shell" company in
1985 into the world's largest advertising and marketing services company with
a market capitalisation of over £16billion on the day he left. Today its
market capitalisation is £13.8 billion. Prior to that Sir Martin was Group
Financial Director of Saatchi & Saatchi Company Plc for nine years.

 

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