REG - S4 Capital PLC - Directorate Change

S4 CapitalAnnouncement

15/11/2021 07:05

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RNS Number : 3107S  S4 Capital PLC  15 November 2021

15 November 2021

 

S4 Capital plc

 

("S(4)Capital", "the Company" or "the Group")

 

Mary Basterfield to join as Chief Financial Officer

Peter Rademaker to continue as a Non-Executive Director

 

S(4)Capital plc (SFOR.L), the new age/new era digital advertising and
marketing services company, today announces that Mary Basterfield will take
over from Peter Rademaker as Chief Financial Officer of S(4)Capital plc from 3
January 2022 and join the S(4)Capital Board. Peter is retiring from day-to-day
operations, but will remain on the S(4)Capital Board, as a Non-Executive
Director.

 

Mary has had over 20 years of extensive financial experience at Sony Music,
Warner Music, Dentsu Aegis, Expedia, UKTV and, most recently, Just Eat. She is
a graduate of University College London and is qualified as an ACMA. Mary also
serves as a Non-Executive Director of the Royal Free Hospital NHS Foundation
Trust.

 

Peter joined S(4)Capital after 3 years as Chief Financial Officer of
MediaMonks, following the S(4)Capital/MediaMonks merger, and has been
instrumental in the first three years' growth and success.

 

Sir Martin Sorrell, Executive Chairman of S(4)Capital plc said, "We are
delighted to have been able to attract someone of Mary's calibre to the CFO
role at S(4)Capital. Her extensive experience in the media and technology
industries in the UK and beyond will be invaluable over the coming years at
S(4)Capital.

 

"The Board wanted to thank Peter, in particular, for his commitment, hard work
and successes over the past, very busy, three years and is delighted that it
will continue to have access to his valuable knowledge and advice as a
Non-Executive Director in the future."

 

Mary Basterfield said, "I am delighted to be joining Sir Martin and the team
at S(4)Capital and look forward to working with them to continue the rapid
growth trajectory and to capitalise on the formidable success to date."

 

Peter Rademaker said, "Since I joined MediaMonks in the summer of 2015, it has
been an incredible experience to contribute to a fast-growing business. I am
proud of our team and what we have achieved. I am confident in S(4)Capital's
outlook for growth and long-term value going forward and I am committed to
helping the company in my non-executive role."

 

There are no matters to be disclosed under listing rule 9.6.13R in relation to
Mary's appointment.

 

Enquiries to:

 

 

 S(4)Capital plc                          +44 (0)20 3793 0003
 Sir Martin Sorrell (Executive Chairman)
 Powerscourt (PR Advisor)                 +44 (0)7970 246 725
 Elly Williamson/ Jane Glover

 

About S(4)Capital

 

S(4)Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising
and marketing services company, established by Sir Martin Sorrell in May 2018.

 

Its strategy is to build a purely digital advertising and marketing services
business for global, multinational, regional, local clients and
millennial-driven influencer brands. This will be achieved initially by
integrating leading businesses in two practice areas: content and
data&digital media, along with an emphasis on "faster, better, cheaper"
executions in an always-on consumer-led environment, with a unitary structure.

 

Digital is by far the fastest-growing segment of the advertising market.
S(4)Capital estimates that in 2020 digital accounted for over 50% (for the
first time) or $290 billion of total global advertising spend of $525 billion
(excluding over $500 billion of trade promotion marketing, the primary target
of the Amazon advertising platform) and projects that by 2022 total global
advertising spend will expand to $650 billion and digital's share will grow to
approximately 60% and by 2024 to approximately 70%, accelerated by the impact
of covid-19.

 

S(4)Capital combined with MediaMonks, the leading AdAge A-listed creative
digital content production company led by Victor Knaap and Wesley ter Haar, in
July 2018 and with MightyHive, the market-leading digital media solutions
provider for future thinking marketers and agencies, led by Peter Kim and
Christopher S. Martin, in December 2018.

 

In April 2019, MightyHive combined with ProgMedia to expand operations into
Latin America and MediaMonks acquired film studio Caramel Pictures to expand
content studio capabilities. In June 2019, MediaMonks announced a planned
combination with Australia-based BizTech, a leading marketing transformation
and customer experience company. In August 2019, MediaMonks combined with
Amsterdam-based digital influencer marketing agency IMA. In October 2019,
MediaMonks combined with Firewood Marketing, the largest digital marketing
agency based in Silicon Valley, that was recently ranked, along with
MediaMonks and Circus (see below), as one of the fastest growing agencies by
Adweek, and MightyHive combined with award-winning UK-based digital analytics,
biddable media and data science company ConversionWorks and South Korea-based
data and analytics consultancy MightyHive Korea. In November 2019, MediaMonks
announced its combination with Delhi-based content creation and production
company WhiteBalance (completed in August 2020 - the delay due to necessary
merger clearance procedures) and then with fully integrated digital agency
Circus Marketing in January 2020 (completed in March 2020).

 

In May 2020, MightyHive announced a combination with Digodat, one of the
leading Latin American data and analytics consultancies, and in June 2020,
MightyHive announced its combination with Lens10, a leading Australian digital
strategy and analytics consultancy. In July 2020, MightyHive announced a
combination with Orca Pacific, a market leading full-service Amazon agency and
boutique consultancy firm based in Seattle. In August 2020, MightyHive
announced a combination with London-based Brightblue, an econometric and media
optimisation consultancy. In September 2020, MediaMonks announced its
combination with Dare.Win, expanding its geographical presence to France.

 

In January 2021, MediaMonks announced its combination with integrated
creative, technology and media agency Decoded Advertising, Shanghai based
creative agency TOMORROW and Stuttgart based automotive specialist STAUD
STUDIOS. MightyHive also announced its combination with integrated digital
performance marketing agency Metric Theory. In February 2021, MightyHive
acquired the assets of Datalicious Australia, a leading Google Marketing
Platform, Google Cloud and Google Analytics partner in Asia Pacific. In March
2021, MediaMonks announced it had entered into a conditional agreement in
relation to a combination of MediaMonks with Toronto-based design and
experience agency, Jam3. In May 2021, MightyHive announced it had entered into
a conditional agreement in relation to a combination of MightyHive with the
leading digital performance agency in Brazil, Raccoon Group.

 

On 26 July 2021, MightyHive announced a combination with Salesforce specialist
Destined expanding its data and digital media practice in Asia Pacific. On 8
September 2021, the new unitary brand Media.Monks announced a combination with
the iconic culture and creative marketing agency Cashmere, based in Los
Angeles. Also in September 2021, Media.Monks announced a merger with leading
digital transformation services firm Zemoga, headquartered in Los Angeles,
with further US offices as well as delivery centres in Colombia. The merger
expanded the Media.Monks offering into technology services. On 15 November
2021, Media.Monks announced a merger with leading creative content marketing
agency Miyagi. The merger added to Media.Monks' existing Content,
Data&digital media capabilities in Italy, Europe's fourth largest
advertising market.

 

In August 2021, S(4)Capital launched its unitary brand by merging MediaMonks
and MightyHive into Media.Monks, represented by a dynamic logo mark that
features MightyHive's iconic hexagon. As the operational brand, Media.Monks
underpins S(4)Capital's agility, digital knowledge and efficiency and is the
next step in delivering on its foundational promise to unify content,
data&digital media and technology services.

 

On 16 July 2020, S(4)Capital announced the successful placing of 36,766,642
new ordinary shares at a price of 315p raising approximately £116 million
gross proceeds which has been used for further expansion and combination
purposes.

 

On 19 July 2021, S(4)Capital announced it had engaged Credit Suisse AG, London
branch, HSBC Bank plc and Barclays Bank plc as lead arrangers for a seven-year
€375 million senior secured term loan. In addition, it negotiated a
five-year £100 million equivalent multicurrency senior secured revolving
credit facility with Credit Suisse, HSBC, Barclays, JP Morgan and BNP Paribas.
Both term loan and revolving facility were successfully completed in early
August 2021. This refinanced its existing €25 million and US$28.9 million
term loans and its €35 million and €43.5 million multicurrency revolving
credit facilities and will provide approximately £200 million for general
corporate purposes, including funding the cash element of future mergers,
which is typically one-half of overall consideration. The Company will
maintain its policy of maximum net leverage not exceeding 1.5-2x Operational
EBITDA.

 

Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin, Peter Rademaker
and Scott Spirit all joined the S(4)Capital Board as Directors. The
S(4)Capital Board also includes Rupert Faure Walker, Paul Roy, Daniel Pinto,
Sue Prevezer, Elizabeth Buchanan, Naoko Okumoto, Margaret Ma Connolly and
Miles Young.

 

The Company now has over 6,900 people in 33 countries across the Americas,
Europe, the Middle East and Africa and Asia-Pacific and a current market
capitalisation of approximately £3.8 billion (c.$5.1 billion) and would rank
well inside the FTSE 125. It achieved Unicorn status in a little over one
year, unique in the advertising and marketing services industry. Sir Martin
was CEO of WPP for 33 years, building it from a £1 million "shell" company in
1985 into the world's largest advertising and marketing services company with
a market capitalisation of over £16 billion on the day he left. Today its
market capitalisation is £13 billion, having recently been surpassed by
Publicis for the first time. Prior to that Sir Martin was Group Financial
Director of Saatchi & Saatchi Company Plc for nine years.

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