REG - S4 Capital PLC - Issue of Shares

S4 CapitalAnnouncement

04/01/2023 07:00

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RNS Number : 2287L  S4 Capital PLC  04 January 2023

4 January 2023

S4 Capital plc ("S(4)Capital" or the "Company")

Issue of Shares

On 30 December 2020, S(4)Capital plc (SFOR.L) announced a merger with Decoded
Advertising, an integrated creative, technology and media
agency (the "Decoded Transaction"). Pursuant to the terms of the Decoded
Transaction, the Company has agreed to issue 6,494,807 ordinary shares of 25
pence each in the capital of the Company, credited as fully paid, as
consideration to the sellers (the "Decoded Shares").

Applications have been made to the FCA and to the London Stock Exchange for
the Decoded Shares to be admitted to the standard segment of the Official List
of the FCA and to trading on the London Stock Exchange's Main Market for
listed securities respectively ("Admission"). It is expected that Admission
will become effective at 8.00 a.m. on 5 January 2023.

Enquiries:

 

 S(4)Capital                              Tel: +44 (0)20 3793 0003
 Sir Martin Sorrell (Executive Chairman)
 Powerscourt (PR Adviser to S(4)Capital)  Tel: +44 (0) 7970 246 725
 Elly Williamson
 Jane Glover

 

About S(4)Capital

S(4)Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising
and marketing services company, established by Sir Martin Sorrell in May 2018.

 

Its strategy is to build a purely digital advertising and marketing services
business for global, multinational, regional, local clients and
millennial-driven influencer brands. This will be achieved by integrating
leading businesses in three practice areas: Content, Data&digital media
and Technology services, along with an emphasis on "faster, better, more
efficient" executions in an always-on consumer-led environment, with a unitary
structure.

 

Digital is by far the fastest-growing segment of the advertising
market. S(4)Capital estimates that in 2021 digital accounted for over 60% or
$420-450 billion of total global advertising spend of $700-750 billion
(excluding over $500 billion of trade promotion marketing, the primary target
of the Amazon advertising platform) and projects that by 2022 total global
advertising spend will expand to $770-850 billion and digital's share will
grow to approximately 65% and by 2024 to approximately 70%, accelerated by
the impact of covid-19.

 

In 2018, S(4)Capital combined with MediaMonks, the leading AdAge A-listed
creative digital content production company led by Victor Knaap and Wesley ter
Haar and then with MightyHive, the market-leading digital media solutions
provider for future thinking marketers and agencies, led by Peter Kim and
Christopher S. Martin.

 

Since then, MediaMonks and MightyHive have combined with more than 25
companies across Content, Data&digital media and Technology services. For
a full list, please see the S(4)Capital website.

 

In August 2021, S(4)Capital launched its unitary brand by merging MediaMonks
and MightyHive into Media.Monks, represented by a dynamic logo mark that
features MightyHive's iconic hexagon. As the operational brand, Media.Monks
underpins S(4)Capital's agility, digital knowledge and efficiency and is the
next step in delivering on its foundational promise to unify
Content, Data&digital media and Technology services.

 

Victor Knaap, Wesley ter Haar, Christopher Martin, Scott Spirit and Mary
Basterfield all joined the S(4)Capital Board as Executive Directors.
The S(4)Capital Board also includes Rupert Faure Walker, Paul Roy, Daniel
Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko Okumoto, Margaret Ma Connolly,
Miles Young and Colin Day.

 

The Company has over 9,000 people in 32 countries with approximately 70% of
revenue across the Americas, 20% across Europe and 10% across the Middle
East and Africa and Asia-Pacific. The longer term objective is a split of
60%:20%:20%. Content currently accounts for approximately 60% of revenue,
Data&analytics 30% and Technology services 10%. The long-term objective is
a split of 50%:25%:25%.

 

Sir Martin was CEO of WPP for 33 years, building it from a £1 million "shell"
company in 1985 into the world's largest advertising and marketing services
company, with a market capitalisation of over £16 billion on the day he left.
Prior to that Sir Martin was Group Financial Director of Saatchi & Saatchi
Company Plc for nine years.

 

 

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