REG - S4 Capital PLC - Notification of transaction by PCA of PDMR

S4 CapitalAnnouncement

08/04/2022 12:00

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RNS Number : 8282H  S4 Capital PLC  08 April 2022

8 April 2022

S4 Capital plc

("S(4)Capital" or the "Company")

Notification of a transaction by a Person Closely Associated ("PCA") of a
Person Discharging Managerial Responsibilities ("PDMR")

 

The Company was notified on 7 April 2022 that SEF4 Investment SCSp had
transferred directly to an investor in SEF4 Investment SCSp 462,117 ordinary
shares of 0.25p each in the capital of the Company ("Shares") (0.08% of the
entire issued share capital of the Company). This transfer to the investor in
SEF4 Investment SCSp represents a conversion of its existing indirect interest
in the Shares into a direct interest in the Shares rather than a disposal.
SEF4 Investment SCSp is deemed to be a PCA of Daniel Pinto, a Non-Executive
Director of S(4)Capital, because SEF4 Investment SCSp is managed by Stanhope
Capital, of which Daniel Pinto is the Chief Executive. Daniel Pinto was not
involved in the conversion process which SEF4 Investment SCSp was
contractually committed to undertake.

 

Following the above transfer, SEF4 Investment SCSp continues to hold
35,913,245 Shares, representing approximately 6.47% of the entire issued share
capital of the
Company.

The Notification of Dealing Form can be found below. This notification is made
in accordance with the requirements of the Market Abuse Regulation.

 

 1   Details of the person discharging managerial responsibilities/person closely
     associated
 a)  Name

                                                                  SEF4 Investment SCSp
 2   Reason for the Notification

 a)  Position/status                                              PCA of non-executive director Daniel Pinto

 b)  Initial notification/ Amendment                              Initial

 3   Details of the issuer, emission allowance market participant, auction
     platform, auctioneer or auction monitor

 a)  Name                                                         S(4) Capital plc

 b)  LEI                                                          LEI: 21380068SP9V65KPQN68

 4   Details of the transaction(s): section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each
     place where transactions have been conducted

 a)  Description of the financial instrument, type of instrument  Ordinary shares of 25 pence each

     Identification code                                          GB00BFZZM640
 b)  Nature of the transaction                                    Share sale

 c)  Price(s) and volume(s)                                       Price                                Volume

                                                                  £NIL (non-cash consideration)        462,117
 d)  Aggregated information                                        Aggregate Price   Aggregate                           Aggregate total

                                                                                     volume

     Aggregated volume

     £NIL (non-cash consideration)                                                                     462,117                             £
                                                                                                                                           N
                                                                                                                                           /
                                                                                                                                           A
 e)  Date of the transaction                                      7 April 2022

 f)  Place of the transaction                                     London

 

 

 

Enquiries:

S(4) Capital
plc                                        Tel:
+44 (0)20 3793 0003

Sir Martin Sorrell (Executive Chairman)

Powerscourt
                                        Tel:
+44 (0)7713 246 126

(PR Adviser to S(4) Capital plc)

 

   Jane Glover

About S(4)Capital

 

S(4)Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising
and marketing services company, established by Sir Martin Sorrell in May 2018.

 

Its strategy is to build a purely digital advertising and marketing services
business for global, multinational, regional, local clients and
millennial-driven influencer brands. This will be achieved by integrating
leading businesses in three practice areas: content, data&digital media
and technology services, along with an emphasis on "faster, better, cheaper"
executions in an always-on consumer-led environment, with a unitary structure.

 

Digital is by far the fastest-growing segment of the advertising market.
S(4)Capital estimates that in 2020 digital accounted for over 50% (for the
first time) or $290 billion of total global advertising spend of $525 billion
(excluding over $500 billion of trade promotion marketing, the primary target
of the Amazon advertising platform) and projects that by 2022 total global
advertising spend will expand to $650 billion and digital's share will grow to
approximately 60% and by 2024 to approximately 70%, accelerated by the impact
of covid-19.

 

In 2018, S(4)Capital l combined with MediaMonks, the leading AdAge A-listed
creative digital content production company led by Victor Knaap and Wesley ter
Haar, and then with MightyHive, the market-leading digital media solutions
provider for future thinking marketers and agencies, led by Peter Kim and
Christopher S. Martin.

 

Since then, MediaMonks and MightyHive combined with more than 25 companies
across content, data&digital media and technology services. For a full
list, please see the S(4)Capital website. In August 2021, S(4)Capital launched
its unitary brand by merging MediaMonks and MightyHive into Media.Monks,
represented by a dynamic logo mark that features MightyHive's iconic hexagon.
As the operational brand, Media.Monks underpins S(4)Capital's agility, digital
knowledge and efficiency and is the next step in delivering on its
foundational promise to unify content, data&digital media and technology
services.

 

Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin, Mary Basterfield
and Scott Spirit all joined the S(4)Capital Board as Directors. The
S(4)Capital Board also includes Rupert Faure Walker, Paul Roy, Daniel Pinto,
Sue Prevezer, Elizabeth Buchanan, Naoko Okumoto, Margaret Ma Connolly, Peter
Rademaker and Miles Young.

 

The Company now has well over 7,500 people in 33 countries across the
Americas, Europe, the Middle East and Africa and Asia-Pacific and a current
market capitalisation of approximately £1.9 billion (c.$2.47 billion) and
would rank well inside the FTSE 250. It achieved Unicorn status in a little
over one year, unique in the advertising and marketing services industry. Sir
Martin was CEO of WPP for 33 years, building it from a £1 million "shell"
company in 1985 into the world's largest advertising and marketing services
company with a market capitalisation of over £16 billion on the day he left.
Today its market capitalisation is £10.9 billion, dropping into second place
behind Publicis for the first time ever. Prior to that Sir Martin was Group
Financial Director of Saatchi & Saatchi Company Plc for nine years.

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