REG - S4 Capital PLC - Director/PDMR Shareholding

S4 CapitalAnnouncement

10/01/2022 07:05

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RNS Number : 8489X  S4 Capital PLC  10 January 2022

7 January 2022

S(4) CAPITAL PLC

("S(4) Capital" or the "Company")

Notification of a transaction by a Person Discharging Managerial
Responsibilities ("PDMR")

The Company received notification on 7 January 2022 that Sir Martin Sorrell,
a PDMR, had bought 10,000 ordinary shares of £0.25 each at a price of
£5.315851 each (for an aggregate price of £53,158.51).

Following this purchase, Sir Martin Sorrell holds 54,219,594 ordinary shares
in the Company. Additionally, he has previously donated, in aggregate,
3,910,000 ordinary shares in the Company to the UBS Donor Advised Foundation.
Together these represent approximately 10.5% of the entire issued share
capital of the Company.

The notification below is made in accordance with the requirements of MAR.

 a)  Name                                                         Sir Martin Sorrell
 2.  Reason for the Notification
 a)  Position/status                                              Executive
 b)  Initial notification/ Amendment                              Initial
 3.  Details of the issuer, emission allowance market participant, auction
     platform, auctioneer or auction monitor
 a)  Name                                                         S(4) Capital plc
 b)  LEI                                                          LEI: 21380068SP9V65KPQN68
 4.  Details of the transaction(s):section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv)each place
     where transactions have been conducted
 a)  Description of the financial instrument, type of instrument  Ordinary shares of 25 pence each

     Identification code                                          GB00BFZZM640
 b)  Nature of the transaction                                    Share purchase
 c)  Price(s) and volume(s)                                       Price                               Volume
                                                                  £5.315851                           10,000
 d)  Aggregated information                                       Aggregate Price   Aggregate Volume                    Aggregate total

     Aggregated volume
     £5.315851                                                                                        10,000                              £
                                                                                                                                          5
                                                                                                                                          3
                                                                                                                                          ,
                                                                                                                                          1
                                                                                                                                          5
                                                                                                                                          8
                                                                                                                                          .
                                                                                                                                          5
                                                                                                                                          1
 e)  Date of the transaction                                      7 January 2022

 f)  Place of the transaction                                     London Stock Exchange (XLON)

 

Enquiries:

S4 Capital
plc
Tel: +44 (0)20 3793 0003

Sir Martin Sorrell (Executive Chairman)

Powerscourt
 
Tel: +44 (0)7970 246 725

(PR Adviser to S4 Capital plc)

 

  Elly Williamson
  Jane Glover

About S(4)Capital

 

S(4)Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising
and marketing services company, established by Sir Martin Sorrell in May 2018.

Its strategy is to build a purely digital advertising and marketing services
business for global, multinational, regional, local clients and
millennial-driven influencer brands. This will be achieved initially by
integrating leading businesses in two practice areas: Data & digital media
and Content, along with an emphasis on "faster, better, cheaper" executions in
an always-on consumer-led environment, with a unitary structure.

Digital is by far the fastest-growing segment of the advertising market.
S(4)Capital estimates that in 2020 digital accounted for over 50% (for the
first time) or $290 billion of total global advertising spend of $525 billion
(excluding over $500 billion of trade promotion marketing, the primary target
of the Amazon advertising platform) and projects that by 2022 this share will
grow to approximately 60% and by 2024 to approximately 66%, accelerated by the
impact of covid-19.

S(4)Capital combined with MediaMonks, the leading AdAge A-listed creative
digital content production company led by Victor Knaap and Wesley ter Haar, in
July 2018 and with MightyHive, the market-leading digital media solutions
provider for future thinking marketers and agencies, led by Peter Kim and
Christopher S. Martin, in December 2018.

In April 2019, MightyHive combined with ProgMedia to expand operations into
Latin America and MediaMonks acquired film studio Caramel Pictures to expand
content studio capabilities. In June 2019, MediaMonks announced a planned
combination with Australia-based BizTech, a leading marketing transformation
and customer experience company. In August 2019, MediaMonks combined with
Amsterdam-based digital influencer marketing agency IMA. In October 2019,
MediaMonks combined with Firewood Marketing, the largest digital marketing
agency based in Silicon Valley, that was recently ranked, along with
MediaMonks and Circus (see below), as one of the fastest growing agencies by
Adweek, and MightyHive combined with award-winning UK-based digital analytics,
biddable media and data science company ConversionWorks and South Korea-based
data and analytics consultancy MightyHive Korea. In November 2019, MediaMonks
announced its combination with Delhi-based content creation and production
company WhiteBalance (completed in August 2020 - the delay due to necessary
merger clearance procedures) and then with fully integrated digital agency
Circus Marketing in January 2020 (completed in March 2020).

In May 2020, MightyHive announced a combination with Digodat, one of the
leading Latin American data and analytics consultancies, and in June 2020,
MightyHive announced its combination with Lens10, a leading Australian digital
strategy and analytics consultancy. In July 2020, MightyHive announced a
combination with Orca Pacific, a market leading full-service Amazon agency and
boutique consultancy firm based in Seattle. In August 2020, MightyHive
announced a combination with London-based Brightblue, an econometric and media
optimisation consultancy. In September 2020, MediaMonks announced its
combination with Dare.Win, expanding its geographical presence to France. In
January 2021, MediaMonks announced its combination with integrated creative,
technology and media agency Decoded Advertising, Shanghai based creative
agency TOMORROW and Stuttgart based automotive specialist STAUD STUDIOS.
MightyHive also announced its combination with integrated digital performance
marketing agency Metric Theory. In February 2021, MightyHive acquired the
assets of Datalicious Australia, a leading Google Marketing Platform, Google
Cloud and Google Analytics partner in Asia Pacific. In March 2021, MediaMonks
announced it had entered into a conditional agreement in relation to a
combination of MediaMonks with Toronto-based design and experience agency,
Jam3. In May 2021, MightyHive announced it had entered into a conditional
agreement in relation to a combination of MightyHive with the leading digital
performance agency in Brazil, Raccoon Group.

On 16 July 2020, S(4)Capital announced the successful placing of 36,766,642
new ordinary shares at a price of 315p raising approximately £116 million
gross proceeds which will be used for further expansion and combination
purposes.

Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin, Peter Rademaker
and Scott Spirit all joined the S(4)Capital Board as Directors. The
S(4)Capital Board also includes Rupert Faure Walker, Paul Roy, Daniel Pinto,
Sue Prevezer, Elizabeth Buchanan, Naoko Okumoto, Margaret Ma Connolly and
Miles Young.

The Company now has around 5,000 people in 31 countries across the Americas,
Europe, the Middle East and Africa and Asia-Pacific and a current market
capitalisation of approximately £2.8 billion (c.$4 billion) and would rank
around the FTSE 150. It achieved Unicorn status in a little over one year,
unique in the advertising and marketing services industry.

Sir Martin was CEO of WPP for 33 years, building it from a £1 million "shell"
company in 1985 into the world's largest advertising and marketing services
company with a market capitalisation of over £16 billion on the day he left.
Today its market capitalisation is £11.6 billion. Prior to that Sir Martin
was Group Financial Director of Saatchi & Saatchi Company Plc for nine
years.

 

 

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