REG - S4 Capital PLC - S4Capital announces combination with ThereomOne

S4 CapitalAnnouncement

17/05/2022 07:00

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20220517:nRSQ7424La&default-theme=true

RNS Number : 7424L  S4 Capital PLC  17 May 2022

S4 Capital plc ("S(4)Capital" or "the Company")

 

S(4)Capital announces combination with Technology Services firm ThereomOne,
expanding its capabilities and client base in the core US market

 

 

17th May, 2022 -- S(4)Capital plc (SFOR.L), the tech-led, new age/new era
digital advertising and marketing services company, announces a combination
between TheoremOne (https://www.theoremone.co/) and Media.Monks
(https://media.monks.com/) , which significantly expands the capabilities of
its Technology Services practice. The merger augments its Technology Services
and consulting capabilities and expands its client base. TheoremOne is a
leader in agile, full-stack, innovation, engineering and design and helps
major enterprises achieve strategic digital transformation.

 

TheoremOne was founded in 2007 by Will Jessup (Founder & Head of Services)
and has been led since 2017 by Brady Brim-DeForest (CEO). Headquartered in Los
Angeles with a team of over 370 experts distributed around the world (70% in
North America), TheoremOne helps clients such as American Express, AT&T,
Intel, Starbucks, Caterpillar, and several of the world's leading technology
companies conceptualise, build, support and manage their digital products,
services and experiences. TheoremOne generated revenues of over $58m in 2021
with growth of almost 40% and are anticipating continued strong growth in
2022, which is already reflected in progress throughout Q1 2022. The
consolidation of TheoremOne client revenue with S(4)Capital will add one
"Whopper" account (generating over $20 million in annual revenue) and
contribute to several others. In addition it will add over 5% to S(4)Capital's
2022 EBITDA.

 

Sir Martin Sorrell, S(4)Capital Executive Chairman said, "With the
intersection of Marketing, Sales and Information Technology continuing to be a
key topic for brands and all C-suite executives, we at S(4)Capital are
building a genuinely integrated offer for our clients comprising best-in-class
technology services combined with content and data&digital media
expertise. We are delighted to welcome Brady, Will, David and their colleagues
- their vision and ambition will no doubt be a great fit for us."

 

Brady Brim-DeForest, TheoremOne CEO, said "We wanted a partner that could
serve both as an accelerant for our growth and that was passionate about
helping us disrupt the technology consulting ecosystem - joining forces with
Media.Monks and S(4)Capital means we'll be taking the field with some of the
best talent in the world. The entrepreneurial, growth-focused culture at
S(4)Capital is one where I'm confident our team will feel right at home."

 

Will Jessup, TheoremOne Head of Services and Founder, said "We are thrilled to
embark on the next phase of TheoremOne's growth and development with our
partners at Media.Monks and S(4)Capital."

 

DJ Edgerton, Co-Founder, Media.Monks, said "In the 6 months since merging
Zemoga with Media.Monks we have seen incredible client traction and revenue
synergies, the combination of deep engineering and technology skills with
creative, data&digital media has proven very attractive to clients. The
added capabilities, clients and scale that TheoremOne will bring can only
accelerate this progress."

 

 

 

 

Enquiries

 

 S(4)Capital plc                              Tel: +44 (0)20 3793 0003
 Sir Martin Sorrell, Executive Chairman

 Powerscourt (PR adviser to S(4)Capital plc)  Tel: +44 (0)77 8670 2526
 Robin O'Kelly/Jane Glover

 

About TheoremOne

 

TheoremOne is an innovation and engineering company that advises clients on
product strategy, engineering, design, and culture, then partners with them to
build and launch technology-driven solutions to their most complex problems.
TheoremOne is chosen by clients when results matter most - becoming the agent
of change, and driving a transformation that involves not only technology, but
also people, process and leadership. Founded in 2007, and headquartered in Los
Angeles, TheoremOne's global team of engineers, designers, technologists,
researchers, strategists, and advisors, has deep expertise across a broad
variety of industries including consumer electronics, automotive,
manufacturing, supply chain, healthcare, finance, and entertainment.

 

About S(4)Capital

S(4)Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising
and marketing services company, established by Sir Martin Sorrell in May 2018.

Its strategy is to build a purely digital advertising and marketing services
business for global, multinational, regional, local clients and
millennial-driven influencer brands. This will be achieved by integrating
leading businesses in three practice areas: Content, Data&digital media
and Technology services, along with an emphasis on "faster, better, cheaper"
executions in an always-on consumer-led environment, with a unitary structure.

Digital is by far the fastest-growing segment of the advertising market.
S(4)Capital estimates that in 2021 digital accounted for over 60% (for the
first time) or $400-450 billion of total global advertising spend of $680-700
billion (excluding over $500 billion of trade promotion marketing, the primary
target of the Amazon advertising platform) and projects that by 2025 total
global advertising spend will expand to $975 billion and digital's share will
grow to approximately 70%, accelerated by the impact of covid-19. In fact 97%
of the projected growth in Advertising spend between 2021 and 2025 will come
from Digital. Global spend on Digital Transformation (the primary addressable
market for Technology Services) is growing at 21% CAGR and projected to be
$879bn by 2025.

In 2018, S(4)Capital combined with MediaMonks, the leading AdAge A-listed
creative digital content production company led by Victor Knaap and Wesley ter
Haar, and then with MightyHive, the market-leading digital media solutions
provider for future thinking marketers and agencies, led by Peter Kim and
Christopher S. Martin.

Since then, MediaMonks and MightyHive combined with more than 25 companies
across Content, Data&digital media and Technology services. For a full
list, please see the S(4)Capital website.

In August 2021, S(4)Capital launched its unitary brand by merging MediaMonks
and MightyHive into Media.Monks, represented by a dynamic logo mark that
features MightyHive's iconic hexagon. As the operational brand, Media.Monks
underpins S(4)Capital's agility, digital knowledge and efficiency and is the
next step in delivering on its foundational promise to unify Content,
Data&digital media and Technology services.

Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin, Mary Basterfield
and Scott Spirit all joined the S(4)Capital Board as Executive Directors. The
S(4)Capital Board also includes Rupert Faure Walker, Paul Roy, Daniel Pinto,
Sue Prevezer, Elizabeth Buchanan, Naoko Okumoto, Margaret Ma Connolly, Miles
Young and Peter Rademaker.

The Company now has over 8,800 people in 33 countries across the Americas,
Europe, the Middle East and Africa and Asia-Pacific and a current market
capitalisation of approximately £1.75 billion (c.$2.14 billion) and would
rank in the FTSE 200. It achieved Unicorn status in a little over one year,
unique in the advertising and marketing services industry. Sir Martin was CEO
of WPP for 33 years, building it from a £1 million "shell" company in 1985
into the world's largest advertising and marketing services company with a
market capitalisation of over £16 billion on the day he left. Today its
market capitalisation is £10.8 billion, dropping into third place behind both
Omnicom and Publicis for the first time ever. Prior to that Sir Martin was
Group Financial Director of Saatchi & Saatchi Company Plc for nine years.

 

 

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  ACQUBUVRUNUVARR