RCS - CGFNS International - CGFNS International Appoints Veteran CMCO

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11/07/2023 13:15

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RNS Number : 6247F  CGFNS International  11 July 2023

Veteran Healthcare Communicator Lea Sims Appointed to Lead CGFNS Marketing and
Communications

PHILADELPHIA, PA / ACCESSWIRE / July 11, 2023 / CGFNS International announced
today that it has appointed Lea Sims, a veteran executive who has held both
private and public sector marketing leadership roles, as its Chief Marketing
and Communications Officer. Sims will join the CGFNS senior leadership team
and play an integral role in driving the organization's brand transformation
strategy.

Lea Sims, Chief Marketing and Communications Officer, CGFNS International

Sims has 35 years' experience in healthcare, most recently as the Global
Marketing Lead for Verizon's healthcare and life sciences practice, where she
also led vertical marketing for Verizon Business Group. Prior to that, she
served as Director of Professional Practices for the Association for
Healthcare Documentation Integrity, a role that required strategic oversight
of the association's marketing, communications, print and digital
publications, professional credentialing, government affairs, and advocacy
programs. An early career in clinical roles within health systems - including
15 years in healthcare documentation - led to teaching, writing, and
ultimately marketing and communications for allied health professions and
health technology.

"With her deep experience at the intersection of healthcare, technology and
workforce development, Lea Sims is uniquely qualified to help lead CGFNS into
a new era of boosting global mobility for health workers worldwide," said Dr.
Peter Preziosi, the organization's President and CEO. "She will play an
outsized role in promoting key innovations in global competency-based digital
credentials, career development and redesigned care delivery models on a
global scale."

"I'm thrilled to be joining CGFNS at such an important inflection point in its
notable history and at an equally critical time in the evolution of nursing
and allied health careers globally," said Sims. "Decentralization of care,
clinician shortage and burnout, care model evolution, and the accelerated
adoption of technologies like artificial intelligence (AI) are transforming
the landscape of care and shifting the training and scope of practice of
clinical teams. There's never been a more important moment in time for this
organization to advocate for streamlined credentialing and career mobility for
this essential workforce. And I look forward to helping CGFNS tell its story."

About CGFNS International, Inc.

Founded in 1977 and based in Philadelphia, CGFNS International is an
immigration-neutral not-for-profit organization proudly serving as the world's
largest credentials evaluation organization for the nursing and allied health
professions. CGFNS International is an NGO in Consultative Status with the
United Nations Economic and Social Council (ECOSOC) and is a member of the
Conference of NGOs in Consultative Relationship with the United Nations
(CoNGO). For more information, visit https://www.cgfns.org
(https://pr.report/exVAJ4Wy) .

Contact Information

Mukul Bakhshi, Esq.

Chief of Strategy and Government Affairs
mbakhshi@cgfns.org (mailto:mbakhshi@cgfns.org)

(215) 243-5825

SOURCE: CGFNS International

 

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