** Bank of America says company-specific factors, not GST cuts, are key for growth and earnings upgrades for consumer firms
** Nifty FMCG Index .NIFTYFMCG is up nearly 1%, driven by a near 4% rise in Britannia Industries BRIT.NS on hopes of GST cut on biscuits
** BofA says if only the 12% GST slab is subsumed with no change to 5% and 18% slabs, the direct impact would be limited
** But moving some categories from 18% slab to lower could imply higher upside
** Brokerage remains selective in the consumer space, prefers Titan TITN.NS among discretionaries; says risk/reward is favourable for Varun Beverages VARB.NS and United Breweries UBBW.NS
** Brokerage more cautious on Avenue Supermarts AVEU.NS and quick service restaurant stocks like Westlife Foodworld WEST.NS, Devyani International DEVY.NS and Sapphire Foods SAPI.NS
** FMCG index is down 1% in 2025 so far, lagging the benchmark Nifty 50's .NSEI 5% rise
(Reporting by Nandan Mandayam and Nishit Navin in Bengaluru)
((Nandan.Mandayam@thomsonreuters.com; Mobile: +91 9591011727;))