Citi says Breville's new espresso machine hints at attempt to elevate brand

Sharkninja

24/07/2025 22:39

** Citi says launch of ASX-listed Breville's BRG.AX new premium espresso machine suggests co is trying to elevate the brand, which could drive sales growth, reduce competitive overlap with its peer Ninja, a brand of U.S.-listed SharkNinja SN.N

** Says new espresso machine, Orcale Dual Boiler, to potentially broaden customer base as it introduces consumers of automatic machines to semi-automatic category

** Brokerage flags consumers' willingness and ability to pay A$4,500 ($2,965.05) for a coffee machine as a potential risk

** Citi, however, highlights sales of co's Oracle Jet, an espresso machine launched last year, in 1H25 exceeded BRG's expectations

** Seven of 12 analysts rate the stock "buy", five "hold"; their median PT is A$33.90, according to data compiled by LSEG

** Stock is down 11.6% YTD, as of last close

($1 = 1.5177 Australian dollars)

 (Reporting by Anjali Singh in Bengaluru)

 ((anjali.singh2@thomsonreuters.com))