** Kepler Cheuvreux starts Dutch lighting maker Signify LIGHT.AS at "reduce", citing a "structurally challenged industry backdrop"
** After 12 consecutive quarters of revenue declines, weighed down by the commoditisation of light-emitting diode products and ongoing pricing pressure, Kepler warns of a "dim cycle ahead"
** The broker expects increased costs related to a strategic review and wider market uncertainty to delay any meaningful recovery
** Cost cuts are highly unlikely to fully offset persistent top-line pressure and intense market competition
** Kepler sets a PT of 16.7 euros as near-term dynamics remain heavily challenged
** Out of 14 analysts covering Signify, two rate it "strong buy"/"buy", eight "hold" and four "strong sell"/"sell" - LSEG data
(Reporting by Lucie Barbier)
((Email: lucie.barbier@thomsonreuters.com))