** BlueScope Steel BSL.AX, Sims SGM.AX down ~0.2% each
** Morgan Stanley reiterates preference for BSL over SGM ahead of H2 FY25 earnings, citing stronger North American steel spreads, healthier demand drivers
** Forecasts H2 FY25 EBIT of A$484 mln ($314.5 mln) for BSL, above consensus and company guidance, underpinned by stronger-than-expected North American pricing
** Expects North America strength to offset volume headwinds in Australian steel products business and New Zealand challenges; stays bullish on BSL into FY26
** For SGM, MS sits 3% below H2 FY25 EBIT consensus, and more than 15% below FY26 onwards, citing risks to trading margins, limited volume growth without M&A
** Says elevated Chinese exports, stagnant Asian spreads weigh on sector
($1 = A$1.5392)
(Reporting by Rishav Chatterjee in Bengaluru)
((Rishav.Chatterjee@thomsonreuters.com;))