Sinclair Q2 revenue rises on political advertising strength

Sinclair

05/08/2026 21:11

Overview
U.S. media group's Q2 revenue rose 7% yr/yr 
Adjusted EBITDA for Q2 jumped 45% yr/yr, driven by strong political advertising
Company raised full-year 2026 adjusted EBITDA and political ad revenue guidance

Outlook
Sinclair raises 2026 Adjusted EBITDA guidance to $730 mln-$760 mln from $700 mln-$740 mln
Company lifts 2026 political advertising revenue guidance to at least $375 mln from at least $333 mln
Sinclair lowers 2026 core advertising revenue guidance due to strong political demand and advertiser caution

Result Drivers
POLITICAL ADVERTISING - Q2 results boosted by 9% yr/yr increase in political advertising revenue as midterm election cycle intensified
WORLD CUP AUDIENCES - Record-setting World Cup audiences on FOX affiliates and digital platforms contributed to engagement and advertiser reach

Company press release: ID:nGNXc1CWLq

Key Details
Metric
Beat/Miss
Actual
Consensus Estimate
Q2 Revenue
 
$840 mln
$836.77 mln (5 Analysts)
Q2 Adjusted EBITDA
 
$149 mln
 
Q2 NET_LOSS_ATTRIBUTABLE
 
$76 mln
 

Analyst Coverage
The current average analyst rating on the shares is "hold" and the breakdown of recommendations is 2 "strong buy" or "buy", 2 "hold" and 2 "sell" or "strong sell"
The average consensus recommendation for the broadcasting peer group is "buy."
Wall Street's median 12-month price target for Sinclair, Inc. is $17.00, about 21.5% above its August 4 closing price of $13.99

Reuters Recommended Reads
Aug 4 - Paramount Skydance reports mixed second quarter as Warner deal faces March trial
Aug 5 - Advertising group S4 raises margin forecast after cost-cuts drive record profit
Aug 3 - Snap beats revenue estimates on ad boost from World Cup, shares surge

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)