Rosenblatt raises SiriusXM to 'buy' on YouTube ad sales deal

Sirius XM Holdings

23/04/2026 14:57

** Rosenblatt Securities upgrades audio entertainment firm SiriusXM SIRI.O to "buy" from "neutral"

** Raises PT to $46 from $24, implying a 63.9% upside to stock's last close

** Argues that the YouTube deal announced on Wednesday could be a "huge unlock of value" for the stock

** Under the deal, Alphabet's GOOGL.O YouTube will become SIRI's exclusive audio advertising sales partner in the U.S.; new buying option expected to be launched this fall

** Average rating of 16 analysts is "hold;" their median PT is $24 - data compiled by LSEG

** Stock has risen 40.8% YTD

 (Reporting by Anhata Rooprai in Bengaluru)

 ((Anhata.Rooprai@thomsonreuters.com))