Sirius XM rises on reports Deutsche Bank turns bullish

Sirius XM Holdings

02/09/2026 14:27

** Sirius XM's SIRI.O shares up 5.4% to $29.11 before the bell on Weds on news Deutsche Bank upgraded audio entertainment co to 'buy' from 'hold'
** Brokerage boosted PT from $31 to $45, implying 63% upside to stock's last close
** Deutsche Bank says the stock is mispriced because consensus estimates don't reflect what SIRI can achieve in 2027 and 2028, thefly.com reports
** Brokerage contends the Street seems to be disregarding that SIRI will become exclusive U.S. audio advertising representative of Alphabet's GOOGL.O YouTube, according to the report
** SIRI in July posted Q2 profit miss, as higher memory chip costs hit equipment revenue, and while monthly active users at its Pandora unit fell 7% from a year earlier
** Avg rating of 16 brokerages covering the stock is "hold"; median PT $31, per LSEG data
** Through Tues, stock up 38% YTD, well outperforming Nasdaq's .IXIC 12% advance
** Berkshire Hathaway BRKa.N is the largest SIRI shareholder with about 37% stake

(Lance Tupper is a Reuters market analyst. The views expressed are his own)
((lance.tupper@tr.com 1-646-279-6380))