Gun maker Smith & Wesson plunges after lower sales, profits as tariffs weigh

Smith & Wesson Brands

20/06/2025 15:20

** Shares of Smith & Wesson Brands SWBI.O down 18% to $8.93, over 2-mth low, early Fri after reporting lower sales and earnings amid tariff uncertainty

** SWBI shares on course for biggest daily pct drop since 20.3% dive on Dec 6

** Maryville, Tennesse-based co late Weds said Q4 net sales fell nearly 12% y/y and adj EPS more than halved to 20 cents, with CEO Mark Smith citing macroeconomic factors pressuring discretionary spending

** On the earnings call, CFO Deana McPherson said with near-term demand remaining soft, co believes Q1 sales could be down approx 10% from last year

** Current qtr margins also to be lower "due to promotions and increased costs due to tariffs on raw materials that are capacity constrained in the United States, such as steel," she added

** Shares of rival Sturm, Ruger RGR.N falling 3.7% on the session to $36.35

** With move on Fri, SWBI shares down ~11% YTD

** RGR shares up ~3% in 2025, including move on Fri

(Lance Tupper is a Reuters market analyst. The views expressed are his own)

((lance.tupper@tr.com 1-646-279-6380))