** U.S.-listed shares of cardboard box maker Smurfit Westrock SW.N SWR.L up 4.3% at $46.17
** UBS initiates coverage with "Buy" rating; sets PT at $60
** PT represents a ~36% upside to the stock's last close
** UBS notes stock's future performance to be driven by management's organic measures to turn around the operating performance of the former Westrock assets
** Brokerage feels confident that SW will be a "multi-year organic improvement story and that their conservative guidance style underplays the future benefits"
** SW's EU track record is still underappreciated by U.S. investors, and as SW is conservative on the medium-term, realizing some of the gains will help to re-rate the stock - Brokerage
** Up to last close, stock down 17.8% YTD
(Reporting by Avinash P in Bengaluru)
((Avinash.P@thomsonreuters.com;))