RCS - Mondia - Mondia Digital launches mENT

SonyAnnouncement

28/02/2022 18:15

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20220228:nRSb0909Da&default-theme=true

RNS Number : 0909D  Mondia  28 February 2022

Mondia Digital launches mENT: a B2B, multi-content, premium digital
entertainment platform

28 February 2022, Dubai, United Arab Emirates, Mondia Digital
(https://mondia.com/ (https://mondia.com/) ), a Mondia Group company is proud
to launch Mondia Entertainment (mENT), a business-to-business, multi-content,
premium digital entertainment platform powered by world-class technology.

mENT is an all-in-one digital experience for companies to offering the best in
digital entertainment to their customers. mENT offers a top selection of
music, games, video, kids' content and can include any other digital content
type and category. It is multi-device compatible, available via a responsive
desktop as well as a mobile web-based platform, with Android and iOS apps
being deployed in early 2022. It offers unrivalled versatility in terms of
monetisation options, with a choice between various models, including AYCE
(all you can eat), pay-per-use and content-specific deals, bundling (daily,
weekly, monthly, or annual subscriptions), as well as freemium and try-and-buy
options.

Paolo Rizzardini, CEO of Mondia Digital, said: "mENT is a complete content
experience, designed to be the simplest, most powerful solution for the
world's leading brands to offer premium digital content for their customers.
Product evolution, content offering, partner relationships, and monetisation
are all managed by Mondia Digital. This includes UI/UX design, development,
hosting, tracking and reporting, content and partners sourcing, licensing, and
management. I believe that mENT will shift the digital experience landscape
through its user friendliness and flexibility, allowing companies to get
closer to their customers through a memorable digital excellence."

The world's leading content

Content is key for a successful entertainment experience. Whether it's the
latest blockbusters, exciting short-form videos or the ability to binge watch
series', Mondia's extensive partnerships offers the world's best content with
the benefit of regional localisation.

mENT also has access to over 50 million music tracks from top labels including
Universal, Sony, Warner and BMG. There are also thousands of casual, cloud,
Virtual Reality, Augmented Reality and e-sports games on offer from Sega,
Square Enix, Ubisoft, Disney and more. The gaming offering has been developed
based on top brands, top downloads, and high user-engagement rates. mENT's
all-in-one exciting kid's entertainment experience for families offers access
to a wide library of shows, classic fairy tales, next generation mobile games,
fun music videos, dance videos, and creative DIY activities - with new content
available daily.

An innovative partnership onboarding ecosystem

Through Mondia Digital's seamless 3(rd) Party Integrations process mENT will
also, over time add other offerings including fitness, e-reading, podcasts,
cooking and much more!

The solution is content-led, which means that clients can select either a
single content category such as music or games, which can instantly be
deployed or alternatively the full spectrum of content or parts can be
selected and implement over a short period of time.

Fully customisable

mENT is a white-label product that is fully customisable to integrate into a
client's brand, including colours, logos and languages, with content
categories and other functionality within mENT having the ability to be fully
adaptable and updatable.

Designed with the customer in mind

mENT's advanced user experience design exceeds leading entertainment-industry
standards and seamlessly promotes multiple content types. Features such as
favourites, search, in-product advertisements, auto load content, content
ratings, sharing, and improved communication all increase customer engagement
and retention.

Reporting

An advanced reporting platform allows brands to learn from user behaviour and
needs, and allows Mondia Digital to continuously improve the product through
updates that are pushed automatically to the product, resulting in ongoing
enhancement to the user experience.

Distributed by APO Group on behalf of Mondia.

Media contact

Michael Rubenstein

Tel: + 27 82 903 7797

michael@ownalchemy.com

Or

Nicolas le Roux

CMO Mondia

Tel: +971 50 557 5041
nicolas.leroux@mondia.com (mailto:nicolas.leroux@mondia.com)

About Mondia (mondia.com)

Mondia is a leading mobile commerce group, dedicated to connecting,
digitalising and monetising mobile consumers. Mondia provides access to over
1.5bn consumers through more than 84 mobile operators across 60 countries. As
a global leader, Mondia has deep insight into where the markets are headed and
has the expertise to leverage best-in-breed technologies to solve business
challenges while enabling the ultimate end user experience.

In addition to creating personalised digital experiences through its
content-agnostic platform, Mondia's advertising agency is geared to drive and
manage user acquisition throughout the full customer lifecycle journey.
Continuously driven by innovation, Mondia's innovation hub, is driving entry
into new sectors like health and creating disruptive products such as Monsooq.

With offices in 19 locations across Europe, the Middle East and Africa, Mondia
is committed to digitalise the globe through its distinctive technology,
strategic partnerships and extensive network and global coverage.

About Mondia Digital

Mondia Digital is a consolidation of Mondia Group's digital content
distribution

business, an end-to-end, product-centric and data-driven company with a focus
on

opportunities in the B2B segment. Mondia Digital empowers global business
brands

to digitally engage with their customers through premium entertainment

solutions offering enhanced speed-to-market, scalability and continuous
innovation.

In addition to creating personalised digital experiences for end-users through
its

content-agnostic platforms, Mondia Digital manages the full customer lifecycle

journey to guarantee the maximum level of user-engagement and customer

satisfaction. Its extensive premium content library aggregates and curates
over 80

million content items covering games, music, video, sports, kids and health
verticals,

amongst others.

Download image: https://bit.ly/3K14scb (https://bit.ly/3K14scb)

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRAFLFIDFSITFIF