RCS - STV Group PLC - E4 commission for STV Studios' Primal Media

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19/10/2022 11:00

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RNS Number : 4154D  STV Group PLC  19 October 2022

Immediate Release: Wednesday 19 October 2022

 

E4 commission for STV Studios' Primal Media

 

E4 DEMANDS THAT ALAN MUST WIN IN UNIQUE NEW

REALITY SERIES WITH A SECRET TWIST

 

For decades we've been casting celebrities into reality shows - but now it's
their time to take the reins and have the power to control one themselves…

 

E4 has commissioned Alan Must Win, a brand-new 8x60' reality show, co-produced
by Primal Media (part of STV Studios) and Motion Content Group, that sees a
larger-than-life cast compete in a popularity contest set inside a unique
environment. However, in amongst the group there is an underdog that no one is
expecting. For now, let's just call them 'Alan'…

 

Whilst these contestants are busy competing for popularity, what none of the
group know is that living secretly next door is a group of celebrities,
playing their own game and doing everything they can to make sure that Alan.
Must. Win.

 

Faced with their greatest challenge to date, the celebrities will do whatever
they can to control the game by setting tasks, introducing jaw-dropping format
twists, mastering the art of manipulation and using all they have learnt about
reality shows and being liked to ensure Alan's triumph.

 

What does it take to be popular in the world today? Will these celebs be able
to handle the pressure of controlling the game? This contemporary take on the
reality show will change the rules of the game and could change Alan's life
forever.

 

Commissioning Editor, Mel Bezalel said: "At E4, we're completely obsessed with
reality that drives viewing on All 4, and we're excited about taking the genre
in a completely (and sneaky) new direction. This is a show that engages
celebrities in an entirely different way, using their unique skillset and
experiences to manipulate gameplay - with entertaining and surprising results.
This is a TV event not to miss. We can't wait, and neither can 'Alan'…"

 

Mat Steiner, Managing Director of Primal Media, said: "Pulling the curtain
back on the reality genre is such an exciting prospect for us - and equally
exciting is the knowledge that The Chosen One is out there somewhere but they
don't even know it yet... E4 is home to some of the best reality formats in
the UK, and we're thrilled to be working with the fantastic team there to
bring a completely fresh spin on the genre to the channel next year."

 

Martin Oxley, Head of Formats and Entertainment at Motion said: "Everyone
loves to back the underdog, and for the first time we have a format that
doesn't just love them, it allows our favourite reality celebs do all they can
to help that unwitting zero candidate to be the hero of the show. We're
looking forward to working with the teams at E4 and Primal to see just who
will win."

 

Alan Must Win is produced by Primal Media (part of STV Studios) and Motion
Content Group. The executive producers for Primal are Adam Wood and Mat
Steiner with Martin Oxley for Motion, and Ben Riley is Head of Development for
Primal. It was commissioned by E4 Commissioning Editor, Mel Bezalel and Head
of Youth and Digital, Karl Warner.

 

It will land on E4 in 2023

 

Ends

 

Media contact: Stephen Innes | stephen.innes@stv.tv

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