RCS - STV Group PLC - Launch of New Radio Station

STVAnnouncement

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RNS Number : 4841J  STV Group PLC  21 May 2025

 

 

 

7am, Wednesday 21 May 2025

 

STV Group plc to launch new radio station

 

STV today announces it is extending into audio with the launch of a new
Scotland-focused commercial radio station. The studio will be based at STV's
headquarters in Pacific Quay, Glasgow, and the mainstream music station,
predominantly aimed at 35-54 year olds, will be available on DAB and online.
Key presenters along with the name of the station will be revealed later this
year.

 

The new station will be headed up by radio industry stalwart Graham Bryce, who
was previously Chief Operating Officer of Bauer Media UK and who brings with
him a wealth of experience in leadership roles in media businesses in the UK
and across Europe. He was recently responsible for the successful launch of
Greatest Hits Radio across the UK. Graham will report to Bobby Hain, who takes
on the newly created role of MD Audience - News, Audio and Regulatory at STV
(previously MD, Broadcast), and who has worked in the radio and TV sector for
more than 40 years.

 

The radio station is announced as part of a wider strategic update by STV
today, and is part of its newly created Audience division, incorporating the
company's broadcast channel STV, streaming service STV Player and new audio
business.

 

STV and STV Player together provide an unrivalled marketing platform in
Scotland and the addition of a radio station enables the creation of a strong,
future-proofed advertising business across digital and audio. The business
will offer advertisers a unique multi-platform, cost-effective and
AI-supported hyper-targeted commercial package across Scotland - an unmatched
combination of scale and precision.

 

Radio is a highly complementary addition to the Group, with radio listening
highest in the morning when TV viewing is typically at its lowest, with the
reverse being true in the evening - making STV's Audience division well placed
to maximise consumer engagement across the day, reaching millions of Scots
every month.

 

Bobby Hain, MD Audience: News, Audio and Regulatory at STV said: "We already
have a strong connection with our audiences who know and trust our brand and
radio is a natural extension for us, so we're delighted to be breaking into
this market with an exciting new offering for listeners across Scotland. We
have a clear ambition to be a top 3 commercial radio station in Scotland by
2030.

 

"This is a move that will help us grow our audience even further and create
exciting new commercial opportunities. Together, our broadcast channel,
streaming platform and radio station will enable us to offer a powerful
cross-platform and affordable advertising proposition with real regional
flexibility and local targeting capabilities."

 

Graham Bryce, MD of Audio at STV, commented: "I'm delighted to be leading this
new venture with STV, expanding its offering into the dynamic world of audio.
Radio listening remains robust and with Scots having a strong appetite for
commercial radio I'm confident our new national station will offer something
different and exciting to the market. This will be a truly national commercial
station for Scotland with presenters, news and content focused on the needs
and interests of listeners living in Scotland. We believe there is a real gap
in the market, and I can't wait to get started and shake things up."

 

For details of STV's full strategic update, please visit www.stvplc.tv
(https://www.stvplc.tv/) .

 

Ends.

 

For more information contact:

Kirstin Stevenson, Head of Communications at STV

T: 07803970106 E: Kirstin.stevenson@stv.tv

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