RCS - STV Group PLC - STV Player inventory live on Planet V

STVAnnouncement

07/03/2023 07:15

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RNS Number : 0641S  STV Group PLC  07 March 2023

 

 

7am, Tuesday 7 March 2023

 

 STV Player launches on Planet V and doubles targeted advertising in Q1

 

·    STV Player's inventory now live on programmatic video advertising
platform, Planet V

·    90% of STV's digital advertising now targeted across the UK, compared
with 40% in 2022

·    Scottish advertisers and agencies can now book data-enabled,
fully-addressable advertising on STV Player for the first time

 

Scottish media company STV Group has joined ITV's advertising platform, Planet
V, and seen the level of targeted, programmatic advertising on their streaming
service, STV Player, increase from 40% to 90% in its first month since going
live.

 

In December 2022, the broadcasters announced an enhanced strategic partnership
which sees STV Player take exclusive Scottish rights for a range of ITVX
original and premier content, encompassing at least 100 hours of new boxsets
per year.  The agreement has also seen ITV's market-leading sales team taking
on exclusive responsibility for selling all digital VOD and simulcast
advertising inventory on STV Player, including joining Planet V. The
partnership extends ITV's sales reach and allows STV to benefit from ITV's
unrivalled scale and targeting capability in the UK market.

 

In addition to UK-wide clients, Scottish advertisers and agencies can now use
the self-service Planet V platform to explore, plan and book targeted
campaigns on STV Player that are customised to their needs and powered by
first party user data, all in a brand safe, premium and automated environment.

 

The partnership creates a genuine one-stop-shop for Scottish advertising for
the first time across linear, VOD and now programmatic, with the aim of
attracting new, digital-only advertisers who haven't advertised on TV
before.

 

Peter Reilly, Commercial Director of STV, said: "Digital advertising has been
a strong performer for STV in recent years, with revenues more than doubling
since 2018. Through this enhanced partnership with ITV, our digital sales will
now benefit from unrivalled scale and targeting capability at very high volume
through the Planet V platform. We're seeing the impact in our performance
after only a few weeks, with higher advertising yields and new digital-only
advertisers coming onto the platform for the first time."

 

Rhys Mclachlan, Director of Advanced Advertising ITV, said: "We're delighted
to have STV join us on Planet V and to see the positive effect that it is
already having. Bringing STV inventory onto the platform and enabling common
data targeting across both STV and ITV's inventory delivers material buying
efficiencies and adds real value to our mutual advertiser and agency
partners."

 

Planet V is the UK's second largest programmatic video advertising platform
after Google, giving advertising agencies access to data-enabled, fully
addressable audiences at scale. It offers self-service capability with more
than 1500 users across every agency group, and first party customer data from
over 40m users, now including STV Player.

 

STV will continue to sell digital sponsorship, partnerships and all Scottish
spot advertising through its in-house teams in London and Scotland.

 

Media Contact:

Kirstin Stevenson, STV | kirstin.stevenson@stv.tv |07803970106

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