RCS - STV Group PLC - STV Player partners with Acorn TV

STVAnnouncement

04/08/2022 11:00

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RNS Number : 9437U  STV Group PLC  04 August 2022

Immediate Release: Thursday 4 August 2022

 

 

STV Player to feature top Acorn TV dramas in unique new partnership

 

 

STV Player has announced a unique new partnership which will see premium Acorn
TV Original dramas being made available to viewers across the UK on STV Player
for free.

 

The first AVOD-SVOD endeavour of its kind in the UK, the collaboration will
bring more high-end drama to free streaming service STV Player, whilst
simultaneously introducing STV viewers to Acorn TV, AMC Networks' home of
British and international TV that launched as a subscription-based service in
the UK in 2020.

 

The collaboration will be promoted through an extensive multi-channel
marketing campaign across STV, including on STV Player throughout the UK, the
STV broadcast channel in Scotland, and via STV's social channels.

 

Three Acorn TV dramas will be launched on STV Player from this week to mark
the start of the deal:

 

·    Psychological mystery Blood (2018/2020) stars Line of Duty's Adrian
Dunbar as a respected doctor in a small Irish town. When his wife dies,
everyone believes it was an accident - except his daughter, who mistrusts her
father because of a childhood trauma.

 

·    The Sounds (2020), set in New Zealand, follows a couple who move to
the stunning Marlborough Sounds to escape an oppressive family, but buried
secrets and a shocking disappearance make paradise less than perfect.

 

·    Straight Forward (2019) is a gritty international thriller centred
around a Danish con-woman plotting revenge on a crime kingpin and trying
desperately to save her family from him in the process.

 

As well as being available across the UK on STV Player, the first episode of
each series will be broadcast in a primetime slot on the STV broadcast channel
in Scotland - which reaches 3.2m viewers each month - as part of its 'STV
Player Presents…' strand. The first Acorn TV/STV crossover, Blood, airs at
9pm on Thursday 4 August.

 

STV's recent strategy of showcasing selected content on the broadcast window,
before directing linear viewers to the full box set on STV Player, has proven
to be successful in driving online traffic, and the broadcaster plans to
showcase a dozen more titles via 'STV Player Presents...' before the end of
2022.

 

Richard Williams, Managing Director of Digital at STV, said: "This is a hugely
exciting new partnership with Acorn TV, as it will bring an array of gripping
new dramas to STV Player for viewers to enjoy for free for the first time,
whilst also raising awareness of the great content available on Acorn's own
platform. For TV lovers, it's a win-win arrangement, and I'm delighted that
this unique collaboration will maximise the reach of both streaming brands."

 

ENDS

 

Media contacts:

Stephen Innes | stephen.innes@stv.tv (mailto:stephen.innes@stv.tv)

Kirstin Stevenson / kirstin.stevenson@stv.tv (mailto:kirstin.stevenson@stv.tv)
/ 07803970106

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