REG - STV Group PLC - ITV and STV extend partnership for streaming age

STVAnnouncement

08/12/2022 07:00

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RNS Number : 0502J  STV Group PLC  08 December 2022

 

 

 

7am, 8 December 2022

 

 

ITV and STV extend content and advertising sales partnership for the streaming
age

 

·    STV Player makes new ITVX premiere content exclusively available in
Scotland

·    ITV becomes exclusive advertising sales agent for STV Player digital
advertising

·    STV also accelerates targeted advertising capability by joining ITV's
addressable advertising platform, Planet V

 

ITV and STV today announce an enhanced strategic partnership around content
sharing and advertising sales that creates incremental digital value for both
companies and aligns their interests in the streaming age.

 

The long-term agreement will see STV's streaming service, STV Player, take
exclusive Scottish rights for an exciting range of ITVX original and premiere
content over the coming years. This includes UK original dramas like A Spy
Among Friends and The Confessions of Frannie Langton, both launching on ITVX
and STV Player today, and other titles such as Nolly, starring Helena Bonham
Carter as the iconic soap star Noele Gordon, and Litvinenko, starring David
Tennant in the title role. The partnership is expected to encompass at least
100 hours of original content per year.

 

ITV's market-leading sales team will take on exclusive responsibility for
selling all digital VOD and simulcast advertising inventory on STV Player from
2023, immediately extending ITV's sales reach and allowing STV to benefit from
ITV's unrivalled scale in the UK market.

 

As part of the agreement STV will also join ITV's addressable advertising
platform, Planet V, allowing advertisers to access STV's inventory alongside
ITV's unparalleled combination of mass simultaneous reach and data-driven,
targeted advertising. Planet V is already used by all the major advertising
agencies.

 

The new arrangements build on STV and ITV's existing contractual relationships
which remain in place. Under these arrangements, ITV will continue to
represent STV for linear national advertising and STV will continue to be
responsible for all Scottish advertising. STV Player will also continue to be
available to viewers across the UK with its extensive library of third-party
content.

 

STV Chief Executive Simon Pitts said:

 

"This exciting new partnership significantly strengthens STV and ITV's digital
businesses for the streaming age. It's great news for Scottish viewers who
will be able to access a huge array of new UK original content for free on STV
Player, starting today with the brilliant A Spy Among Friends starring Damian
Lewis and Guy Pearce, followed by David Tennant in the gripping drama
Litvinenko. Scottish advertisers will also benefit from a 'one stop shop' of
mass audiences and the best in data-driven targeting."

 

Kelly Williams, ITV's Managing Director, Commercial welcomed the new
agreement:

"ITV and STV have been close partners for over 50 years and this new deal
makes that partnership fit for the digital age.

 

"We are delighted to be able to offer the market for the first time, and in
one place, the ability to buy the mass reach of linear advertising coupled
with addressable streaming inventory across the entire UK ITV/STV network.

 

"STV joining ITV's addressable advertising platform Planet V is an important
step in the development of the platform which is already used by all the major
advertising agencies."

 

Media Contact:

Kirstin Stevenson, STV

07803 970106

Kirstin.stevenson@stv.tv

 

Tom Hodson, ITV

07557 494401

Tom.hodson@itv.com

 

Paul Moore, ITV

07860 794444

Paul.moore@itv.com

 

Notes to Editors:

The deal will take effect immediately and titles such as A Spy Among
Friends will be available on STV Player in Scotland from 8(th) December with
further content available at the same time on ITVX and STV Player.  The
arrangement continues to end of 2029 provided both STV and ITV continue to
hold PSB licences.

 

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