Australia's Super Retail hits 7-week high as Jefferies highlights solid execution

SUPER RETAIL

27/02/2026 04:41

** Super Retail SUL.AX rises as much as 3.48% to A$15.78, highest since January 9; among top gainers on consumer discretionary sub-index .AXDJ, which is flat

** Stock advances 5.6% so far this month; on course for its strongest February since 2018 and best month since August 2025

** Jefferies says Supercheap Auto brand owner continues to execute well operationally, but Rebel segment's margins under pressure on intensifying competition

** Adds H2 opened marginally stronger than anticipated, hinting at renewed uptick in demand after a lull in December 2025

** Still, unabated discounting persists across co's key categories, with rival Sports Direct, conglomerate Wesfarmers' WES.AX Bunnings Auto 2.0 seen sharpening competitive landscape further

** SUL up 6.7% so far this week; on track for best weekly showing since August 18, 2025, handily outpacing WES's 5.4% slide and AXDJ's 3.4% drop

 (Reporting by Kumar Tanishk in Bengaluru)

 ((Tanishk.Kumar@thomsonreuters.com; X: @thatstanishk http://www.x.com/thatstanishk;))