RCS - Supreme PLC - NEW LICENSING AGREEMENT

SupremeAnnouncement

07/05/2026 07:00

For best results when printing this announcement, please click on link below:
https://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20260507:nRSG3090Da&default-theme=true

RNS Number : 3090D  Supreme PLC  07 May 2026

 
 
 

REACH*

07 May 2026

Supreme plc

("Supreme," the "Company" or the "Group")

 

Supreme plc and Tonino Lamborghini announce multi-territory licensing
partnership for premium energy drinks launch across the UK, Europe, the Middle
East and China

 

Supreme PLC ("Supreme"), a leading manufacturer, innovator and distributor of
fast-moving consumer goods, and Tonino Lamborghini, a globally recognized
luxury lifestyle brand, are pleased to announce a new multi-territory
licensing partnership for the development, manufacture and distribution of a
premium energy drink range across the UK, Europe, the Middle East and China.

 

The Tonino Lamborghini energy drinks range will be developed by Supreme's
innovation and product development teams, manufactured at the Group's Clearly
Drinks facility, and distributed through Supreme's established supply chain
network.

 

The initial launch will include six stock keeping units ("SKUs"), offering a
variety of flavours designed to appeal to consumers within the premium energy
segment. The products are available immediately to trade customers and will be
rolled out across Supreme's extensive distribution network, leveraging
established relationships across retail, wholesale and international partners.

 

The partnership reflects Supreme's continued expansion within the beverages
category and Tonino Lamborghini's strategic growth in premium lifestyle-driven
consumer markets.

 

Sandy Chadha, CEO of Supreme PLC, commented:

"We are delighted to welcome another iconic brand into our energy drinks
offering. Working with Tonino Lamborghini, we will be able to leverage premium
brand licensing into our proven product development, manufacturing and supply
chain capabilities, further demonstrating our ability to identify and execute
high-quality partnerships.

 

As we continue to build momentum across the Group, we are broadening our reach
in beverages while continuing to invest in further production capacity.
Alongside a more balanced and far-reaching distribution footprint, this
positions us well to capture future opportunities and deliver consistent
growth."

 

Tonino Lamborghini, founder and President of Tonino Lamborghini S.p.A. added:

"The partnership with Supreme represents an exciting step in bringing the
spirit of our brand into a dynamic and fast-growing category, combining
Italian lifestyle, design and attitude with Supreme's strong expertise in
product development, manufacturing and international distribution. Together,
we look forward to building a premium energy drink range that resonates with
consumers across the UK, Europe, the Middle East and China."

 

Enquiries:

 

 Supreme plc                                                                  via Vigo Consulting

 Sandy Chadha, Chief Executive Officer

 Suzanne Smith, Chief Finance Officer

 Shore Capital (Nominated Adviser and Joint Broker)                           +44 (0)20 7408 4090

 Mark Percy / David Coaten / George Payne - Corporate Advisory

 Ben Canning - Corporate Broking

 Zeus (Joint Broker)                                                          +44 (0)161 831 1512

 Jordan Warburton / Emma Burn - Investment Banking

 Benjamin Robertson - Corporate Broking

 Vigo Consulting (Financial Public Relations)                                 +44 (0)20 7390 0230

 Jeremy Garcia / Safia Colebrook / Georgina Moul supreme@vigoconsulting.com
 (mailto:supreme@vigoconsulting.com)

 

 

 

About Supreme

 

Supreme supplies products across three operating divisions: Vaping (previously
known as 'Vaping' and 'Branded Distribution'), Drinks & Wellness ('Sports
Nutrition & Wellness' combined with Typhoo Tea, Clearly Drinks and the
newly acquired SlimFast brand), and Electricals & Household (previously
'Batteries' and 'Lighting', also including the recently acquired 1001 cleaning
brand). The Company's capabilities span from product development and
manufacturing through to its extensive retail distribution network and direct
to consumer capabilities. This vertically integrated platform provides an
excellent route to market for well-known brands and products.

 

The Group has over 3,000 active business accounts with around 55,000 retail
outlets. Customers include B&M, Home Bargains, Poundland, Tesco,
Sainsbury's, Morrisons, Amazon, The Range, Costcutter, Asda,
Halfords, Iceland, Waitrose, Aldi and HM Prison & Probation Service.

 

In addition to distributing globally-recognised brands such as Duracell,
Energizer and Panasonic, and supplying lighting products exclusively under the
Energizer, Eveready, Black & Decker and JCB licences across 45
countries, Supreme has also built a strong portfolio of in-house brands, most
notably 88Vape. The Company has a growing footprint in Sports Nutrition &
Wellness via its principal Sci-MX brand and has recently expanded into the
soft drinks and hot beverages markets with the acquisitions of Typhoo
Tea and Clearly Drinks and now into weight management through SlimFast, one
of the UK's leading meal replacement brands.

 

https://investors.supreme.co.uk/
(https://protect.checkpoint.com/v2/r02/___https:/investors.supreme.co.uk/___.YXAxZTpzaG9yZWNhcDpjOm86MDZkM2RjYWI5MTFiZWMxNDE2OWNkZGZhYmRlYjBmZjQ6Nzo4Zjg2OmQxMmI5ODRjOTQ1YmYwMjE0MzUyMGQ2YjIwZDgzNjk0OGNiZGVlMTU0NDdlZTQ4ZDEwMGJhOGYxOWU4ZGUzNzk6cDpGOk4)

 

About Tonino Lamborghini

Since 1981, Tonino Lamborghini brand has stood out for innovative design and
exclusive luxury. With a product range spanning watches, eyewear, fashion
accessories, hospitality, real estate, total living, luxury beverages and
electric golf carts, the brand embodies Italian elegance and sophistication.

 

For more information: www.lamborghini.it (http://www.lamborghini.it)

 

 

*About Reach announcements

 

This is a Reach announcement. Reach is an investor communication service aimed
at assisting listed and unlisted (including AIM quoted) companies to
distribute media only / non-regulatory news releases into the public domain.
Information required to be notified under the AIM Rules for Companies, Market
Abuse Regulation or other regulation would be disseminated as an RNS
regulatory announcement and not on Reach.

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRAFLFFREFIRIIR



            Copyright 2019 Regulatory News Service, all rights reserved