REG - Supreme PLC - Acquisition of 1001 carpet care brand

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RNS Number : 3402X  Supreme PLC  01 September 2025

1 September 2025

Supreme plc

("Supreme," the "Company" or the "Group")

 

Acquisition of 1001 carpet care brand

 

Supreme (AIM: SUP), a leading manufacturer, supplier, and brand owner of
fast-moving consumer goods, is pleased to announce the acquisition of
the trade and intellectual property of 1001, the iconic carpet care brand
trusted by consumers for decades ("1001") for a fixed consideration of £1.65
million (including £0.35 million of deferred consideration) from the US-based
WD-40 Company. The transaction also provides for the purchase of inventory at
book value, with additional contingent consideration, associated with future
sales growth, up to a maximum of £3 million. Supreme expects the integration
of the business to proceed without disruption to customer service levels.

About 1001

1001 is a heritage household cleaning brand that dates back to the 1940s, best
known for its carpet and upholstery care products. The flagship Carpet Fresh
range has a loyal customer base and strong retail presence, offering
convenient, great-smelling solutions for keeping carpets and soft furnishings
fresh between deep cleans. With categories spanning carpet fresheners, stain
removers, and cleaning solutions, 1001 continues to innovate while retaining
its position as a household favourite. For the year ended 31 August 2025, the
1001 brand is expected to report unaudited revenue of around £4.5 million,
and its customers include Tesco, Asda, Morrisons, Home Bargains and B&M
Bargains, aligning with Supreme's customer base. The brand is manufactured in
the UK and had been owned by WD-40 since 2004. At its peak, the brand reported
revenue of £8 million.

Strategic Rationale

This acquisition is fully aligned with Supreme's M&A strategy,
strengthening its portfolio of everyday essential consumer goods. With
Supreme's vertically integrated platform and distribution network spanning
40,000 retail outlets, 1001 presents a compelling opportunity to accelerate
growth at minimal incremental cost. A transitional services arrangement has
also been agreed with the sellers to support seamless customer transition.

·    Expansion of Supreme's portfolio with another well-recognised
consumer brand

·    Immediate earnings enhancement

·    Access to new retail customers, including Aldi

·    Longer-term potential to develop 1001 into a broader household
cleaning brand, a high-growth category particularly within the discount retail
channel

 

Commenting on the acquisition, Sandy Chadha, Chief Executive Officer of
Supreme, said:

"1001 is a heritage British brand with decades of trust and consumer
recognition and we are thrilled to welcome it into the Supreme family. This
acquisition highlights our ability to identify and reinvigorate brands with
strong equity while leveraging our shared back-office capabilities. We see
substantial potential to expand the 1001 range, invest in its growth, and
build another successful vertical alongside our existing portfolio."

 

Enquiries:

 

 Supreme plc                                                      via Vigo Consulting

 Sandy Chadha, Chief Executive Officer

 Suzanne Smith, Chief Finance Officer

 Shore Capital (Nominated Adviser and Joint Broker)               +44 (0)20 7408 4090

 Mark Percy / David Coaten / George Payne - Corporate Advisory

 Ben Canning - Corporate Broking

 Zeus (Joint Broker)                                              +44 (0)161 831 1512

 Jordan Warburton / Alex Campbell-Harris - Investment Banking

 Benjamin Robertson - Corporate Broking

 Vigo Consulting (Financial Public Relations)                     +44 (0)20 7390 0230

 Jeremy Garcia / Peter Jacob / Anna Stacey

 supreme@vigoconsulting.com (mailto:supreme@vigoconsulting.com)

 

 

About Supreme

 

Supreme supplies products across three operating divisions: Vaping (previously
known as 'Vaping' and 'Branded Distribution'), Drinks & Wellness ('Sports
Nutrition & Wellness' combined with Typhoo Tea and Clearly Drinks), and
Electricals (previously 'Batteries' and 'Lighting'). The Company's
capabilities span from product development and manufacturing through to its
extensive retail distribution network and direct to consumer capabilities.
This vertically integrated platform provides an excellent route to market for
well-known brands and products.

 

The Group has over 3,000 active business accounts with retail customers who
manage over 10,000 branded retail outlets. Customers include B&M, Home
Bargains, Poundland, Tesco, Sainsburys, Morrisons, Amazon, The Range,
Costcutter, Asda, Halfords, Iceland, Waitrose, Aldi and HM Prison &
Probation Service.

 

In addition to distributing globally-recognised brands such as Duracell,
Energizer and Panasonic, and supplying lighting products exclusively under the
Energizer, Eveready, Black & Decker and JCB licences across 45 countries,
Supreme has also built a strong portfolio of in-house brands, most notably
88Vape. The Company has a growing footprint in Sports Nutrition & Wellness
via its principal Sci-MX brand, and has recently expanded into the soft drinks
and hot beverages markets with the acquisitions of Typhoo Tea and Clearly
Drinks, adding well-known and established brands to its portfolio.

 

https://investors.supreme.co.uk/
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