** Brokerage Citigroup upgrades rating on McDonald's MCD.N
and salad chain Sweetgreen SG.N to "buy" from "neutral"
** MCD's strategy of providing menu with flexible starting
price and stronger advertising capabilities compared to peers to
benefit co in 2025 - brokerage
** SG's consistency of output, speed and accuracy of pick-up
items to eventually outweigh on-demand customization options
offered at many fast casual competitors and concerns about
automation driving job losses - brokerage
** Citigroup downgrades KFC-owner Yum Brands YUM.N to
"neutral" from "buy", cuts PT to $141 from $153
** Expects difficult international operating environment to
persist in 2025 due to lingering risks of global unit closures
and ongoing macro challenges in China
** Slowing wage growth in U.S. may also hit YUM's customer
visits - brokerage
** Shares of MCD up marginally and SG up ~2% in premarket
trading, YUM dips about 1%
** SG rose nearly 184% and YUM ~3% last year, while MCD fell
about 2%
(Reporting by Anuja Bharat Mistry in Bengaluru)
((AnujaBharat.Mistry@thomsonreuters.com;))