5M FY27 Trading Update
10 September 2026
System1 Group PLC (AIM: SYS1)
(“System1”, or “the Company”, or “the Group”)
5M FY27 Trading Update
Double digit revenue growth
The Board remains comfortable with market expectations
System1, www.system1group.com, the marketing decision-making platform, is pleased to provide an update on trading for the five months ending 31 August 2026 (“5M FY27”).
System1 has traded ahead of the equivalent 5-month period in FY26 (“5M FY26”), benefiting from an increase in engagement with existing customers and continued momentum in new business performance.
Highlights for 5M FY27
Total Revenue +11% year-on-year, including platform revenue increase of 12%
Growth across multiple regions; Europe +56%, US +16%, UK +7%
US as the largest market for revenues
Innovation revenue continuing to progress well, increasing by 12%; Ad Testing also up by 12%
Increased engagement with existing clients evidenced by 12-month net revenue retention rising to 80% (March 2026: 72%)
Cash at end of August £11.2m (March 2026: £12.4m); August 2025: £10.8m)
£ million unaudited
Apr-Aug 2026
Apr-Aug 2025
Change YoY
Platform Revenue
15.3
13.6
12%
Total Revenue
15.9
14.3
11%
Revenue
Apr-Aug
Apr-Aug
Change
£ million unaudited
2026
2025
YoY
Ad Testing
13.5
12.0
12%
Innovation
1.5
1.3
12%
Brand
0.8
0.9
-11%
Total
15.9
14.3
11%
Revenue
Apr-Aug
Apr-Aug
Change
£ million unaudited
2026
2025
YoY
US
6.4
5.5
16%
UK
6.3
5.9
7%
EU
1.7
1.1
56%
LatAm
0.6
1.0
-37%
APAC
0.8
0.8
0%
Total
15.9
14.3
11%
* All numbers are unaudited. All figures are presented in millions rounded to one decimal place unless specified otherwise.
Total 5M FY27 revenue grew by 11%, with platform revenues rising 12%. Revenue in Continental Europe increased by 56% reflecting in part the impact of trade tariff disputes in the early months of FY26. Total revenue in the US and the UK increased by 16% and 7% respectively, with the US becoming our largest region for the first time in many years. Innovation product revenues increased by 12% compared with 5M FY26, continuing the growth trend reflecting our strategic focus. Ad Testing revenues also rose by 12%.
Revenue generated by new platform client wins increased by ca 20% compared with 5M FY26. Wins in the first 5M FY27 included a top 3 US automotive firm, a global food group headquartered in the Netherlands, and a world-famous luxury retailer. Rolling 12-month net platform revenue retention to end August 2026 increased to 80% up by 8 points compared with March 2026, an indicator of deeper engagement with existing clients.
At the end of August 2026, the Company launched Test Your Ad Screen (“TYA Screen”), an AI screening tool providing rapid, directional predictions of an advertisement's commercial effectiveness. This tool has been trained on 18 million real human emotional responses from System1's Test Your Ad Competitive Edge database, which the Company believes to be the world's largest database of human emotional norms. Client reaction to the launch of TYA Screen has been encouraging. Within the first fortnight, demonstrations have been booked across a range of global and challenger brands, and several existing clients are actively assessing TYA Screen as a new route into the platform.
The Company remains comfortable with consensus1 Revenue and Adjusted Profit forecasts for FY27.
The Board expects to publish the Group’s FY27 interim results in early December 2026.
Commenting on the trading update, CEO James Gregory said: “We are encouraged by the strong start to FY27. We are seeing excellent progress from our US and Innovation priorities, while increased engagement with existing customers and new client wins are supporting growth across the business. This gives us a strong platform from which to continue executing our strategy as we focus on delivering further progress in the second half of the year.”
Notes
1 For the purpose of this announcement, consensus FY27 Revenue is £38.8 million and Adjusted Profit before Taxation is £4.2 million, which is repeated from the Company’s announcements on 21 April 2026 and 8 July 2026.
This announcement contains inside information for the purposes of article 7 of the Market Abuse Regulation (EU) 596/2014 as amended by regulation 11 of the Market Abuse (Amendment) (EU Exit) Regulations 2019/310. With the publication of this announcement, this information is now considered to be in the public domain.
For further information, please contact:
System1 Group PLC
via Alma
James Gregory, Chief Executive Officer
Chris Willford, Chief Financial Officer
Canaccord Genuity Limited (Nominated Adviser & Broker)
Tel: +44 (0)20 7523 8000
Simon Bridges / Andrew Potts / Harry Rees
Alma Strategic Communications
Caroline Forde / Hannah Campbell / Rose Docherty
Tel: +44 (0)20 3405 0205
About System1 Group plc
System1 is a marketing decision-making platform business, utilised by some of the world’s largest brands, across 81 markets globally. Since 2000, System1 has helped marketers tap into consumers' emotions to predict and improve the commercial impact of ads and ideas. Drawing on the world’s largest database of emotional norms, our advertising and idea tests measure emotion to give our customers the most accurate predictions of the business impact of creativity. We 'predict' (provide research results) and work with our customers and 'improve' (provide insight and consultancy on those results) advertising effectiveness, innovation effectiveness and brand effectiveness.
We work with more than 600 clients, including 48 of the world's top 100 brands by media spend, 5 of the top 10 US and 8 of the top 10 UK advertisers.
Further information on the Company can be found at www.system1group.com.
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