RCS - System1 Group PLC - Launch of next evolution of Test Your Ad platform

System1Announcement

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RNS Number : 7159Z  System1 Group PLC  09 April 2026

9 April 2026

Reach Announcement

 

System1 Group PLC (AIM: SYS1)

("System1", or "the Company", or "the Group")

 

System1 launches next evolution of its Test Your Ad platform

Leveraging AI and Human insight to offer most predictive creative measurement
suite

 

System1 www.system1group.com (http://www.system1group.com/)  the marketing
decision-making platform is pleased to announce the next phase of its creative
measurement tool, Test Your Ad (https://system1group.com/test-your-ad) ,
combining proven consumer-based measurement with smarter diagnostics, more
intuitive reporting, award-winning thought leadership and new AI-enabled
capabilities. Together, these help marketers understand not just how an ad is
likely to perform, but why, and what to do next.

 

This month, System1 introduces Instant Insights to Test Your Ad reports. These
AI-assisted executive summary pop-ups allow marketers to quickly move from
insight to action. Rather than users interpreting every chart and metric
themselves, Instant Insights surfaces what matters and explains the
significance of results. It also shares evidence from System1's extensive
thought leadership library, including Orlando Wood's
publications Lemon and Look out, The Creative Dividend with Effie and The
Long & the Short (Form) of It with TikTok.

 

System1 is currently beta testing a predictive AI creative measurement tool in
select markets which has been trained against its Test Your Ad Competitive
Edge database, the world's largest database of emotional norms. The tool
accurately estimates the likely human emotional response and distinctiveness
response to advertising.

 

James Gregory, CEO of System1 commented: "We set out a clear plan to enhance
and expand our market-leading Test Your Ad platform, as part of our commitment
to innovation and product leadership, and we are delivering exactly as
promised. This evolution of the platform ensures Test Your Ad remains the most
useful and predictive creative measurement tool in the market - combining
proven human response, smart and fast AI-powered interpretation and ongoing
enhancements to help marketers make better and more confident creative
decisions."

 

System1 has also rolled out additional improvements for Test Your Ad, making
reports more insightful, usable and shareable with non-marketers in the
business. These include:

·    Second-by-Second Reasons for Emotion, linking scenes in an ad to
consumer verbatims to help marketers visualize how people are feeling moment
by moment

·    Distinctive Brand Assets, showing which brand assets are being
noticed and remembered

·    Key Metric Demographics, helping teams understand how creative lands
across different demographic groups

·    Glide Navigation, enabling smoother report browsing and easier
sharing across teams

 

For further information, please contact:

 

 System1 Group PLC                                           via Alma
 James Gregory, Chief Executive Officer
 Chris Willford, Chief Financial Officer

 Canaccord Genuity Limited (Nominated Adviser & Broker)      Tel: +44 (0)20 7523 8000
 Simon Bridges / Andrew Potts / Harry Rees

 Singer Capital Markets (Joint Broker)                       Tel: +44 (0) 20 7496 3000
 James Moat / James Fischer / Sara Hale

 Alma Strategic Communications
 Caroline Forde / Rebecca Sanders-Hewett / Robyn Fisher      Tel: +44 (0)20 3405 0205

                                                             System1@almastrategic.com (mailto:System1@almastrategic.com)

 

About System1 Group plc

 

System1 is a marketing decision-making platform business, utilised by some of
the world's largest brands, across 81 markets globally. Since 2000, System1
has helped marketers tap into consumers' emotions to predict and improve the
commercial impact of ads and ideas. Drawing on the world's largest database of
emotional norms, our advertising and idea tests measure emotion to give our
customers the most accurate predictions of the business impact of creativity.
We 'predict' (provide research results) and work with our customers and
'improve' (provide insight and consultancy on those results) advertising
effectiveness, innovation effectiveness and brand effectiveness.

 

We work for more than 500 customers, including 5 of the top 10 US and 8 of the
top 10 UK advertisers. Customers include Pfizer, Amazon, TikTok, Sky, Lego,
Pladis and Natura.

 

Further information on the Company can be found at www.system1group.com
(http://www.system1group.com/) .

 

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