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RNS Number : 9731U System1 Group PLC 02 March 2026
2 March 2026
System1 Group PLC (AIM: SYS1)
("System1", or "the Company", or "the Group")
Shareholder update & PDMR Dealing
The board of System1 Group PLC (the "Board") (AIM: SYS1), notes the
announcement released today by Brave Bison Group plc ("Brave Bison") in
relation to its strategic investment in the Company and in particular notes
the following:
· John Kearon, System1's Founder and Non-Executive Director has
sold 2,919,793 shares in System1 representing 23.01% of the Company's issued
share capital to Brave Bison (the "Disposal"), at an implied System1 share
price of 248.64 pence;
· Consideration for the Disposal is the issue of 9,810,504 ordinary
shares in Brave Bison representing 8.74% of Brave Bison's enlarged issued
share capital; and
· Brave Bison now holds 3,547,904 shares in System1, equivalent to
approximately 27.96% of the Company's issued share capital, including 628,111
System1 shares purchased on market at a price of 210 pence per share in cash,
which in aggregate is a blended price per System1 share of 241.80 pence.
The Board acknowledges the strategic investment by Brave Bison in System1. The
Board notes that Brave Bison is supportive of the strategy of System1 and is
looking forward to engaging with Brave Bison in their support of the execution
of the Company's strategy.
The Board confirms that the Company continues to trade in line with the
guidance as announced on 20 January 2026.
Following the Disposal, John Kearon will no longer hold any shares in System1.
The notification set out below is provided in accordance with the requirements
of the EU Market Abuse Regulation.
This announcement contains inside information for the purposes of article 7 of
the Market Abuse Regulation (EU) 596/2014 as amended by regulation 11 of the
Market Abuse (Amendment) (EU Exit) Regulations 2019/310. With the publication
of this announcement, this information is now considered to be in the public
domain.
-Ends-
For further information, please contact:
System1 Group PLC Tel: +44 (0)7467 990147
James Gregory, Chief Executive Officer
Chris Willford, Chief Financial Officer
Canaccord Genuity Limited (Nominated Adviser and Joint Broker) Tel: +44 (0)20 7523 8000
Simon Bridges / Andrew Potts / Harry Rees
Singer Capital Markets (Joint Broker) Tel: +44 (0)20 7496 3000
James Moat / Sara Hale / James Fischer
Notification of a Transaction pursuant to Article 19(1) of Regulation (EU) No.
596/2014
1. Details of the Person discharging managerial responsibilities ("PDMR") /
person closely associated with them ("PCA")
a) Name John Kearon
2. Reason for the notification
a) Position / status Non-Executive Director
b) Initial notification / amendment Initial notification
3. Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name System1 Group PLC
b) Legal Entity Identifier 213800TDLR42C3Q9ZB74
4. Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument Ordinary Shares
GB00B1GVQH21
b) Nature of the transaction Sale of shares
c) Price(s) and volume(s) Price(s) Volume(s)
£2.4864 2,919,793 shares
d) Aggregated information
- Aggregated volume Not applicable
- Aggregated price
- Aggregated total
e) Date of the transaction 2 March 2026
f) Place of the transaction London Stock Exchange
d)
Aggregated information
- Aggregated volume
- Aggregated price
- Aggregated total
Not applicable
e)
Date of the transaction
2 March 2026
f)
Place of the transaction
London Stock Exchange
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