(Adds details, background)
TOKYO, Aug 16 (Reuters) - The number of visitors to
Japan in July rose to its highest since the pandemic, official
data showed on Wednesday, as a weak yen helped to give boost
tourism and contribute to a growth surge in the world's
third-largest economy.
The number of foreign visitors for business and leisure was
2.32 million last month, up 12% from June when travellers
exceeded 2 million for the first time since January 2000, the
Japan National Tourism Organisation (JNTO) said.
Arrivals in July were, however, still down 22% from July
2019 before the outbreak of COVID-19 led to travel curbs around
the world.
Travellers are pouring into Japan, taking advantage of a
slide in the currency that has made holidays the cheapest in
decades. Inbound travellers from the United States, Europe,
Australia and the Middle East are already above pre-pandemic
levels, JNTO data showed.
The recovery is expected to gain steam after China this
month lifted restrictions on group travel to Japan, unleashing
what has historically been the biggest source of tourists and
inbound spending.
Data on Tuesday showed Japan's economy grew an annualised 6%
in the April-June period, much faster than expected and aided by
strong auto exports and tourist arrivals.
"In 2019, tourism was contributing about 0.8% of GDP, but
what took decades to achieve is snapping back from zero over a
period of not very many months," said CLSA Japan strategist
Nicholas Smith. "So as a contribution to economic growth over a
few quarters, it's going be huge."
Japan saw a record 32 million visitors in 2019, and Prime
Minister Fumio Kishida is hoping a recovery in the industry will
add 5 trillion yen ($34.4 billion) a year to the economy.
Tourism to Japan nearly stopped for more than two years
during the pandemic, but arrivals have risen steadily since the
government resumed visa-free travel for many countries in
October and scrapped remaining COVID controls in May.
Just over 13 million visitors have arrived in Japan over the
first seven months of 2023, and an increase in international
flights helped boost arrivals in July, the JNTO said.
Visitors from mainland China surged to 313,300 in July, a
45% increase from the previous month, though still far below
2019 figures.
While not at pre-pandemic levels, Chinese tourists are
helping to drive strong sales of cosmetics this summer at
department store operators such as Isetan Mitsukoshi Holdings
3099.T and Takashimaya 8233.T , according to Jefferies
analyst Mitsuko Miyasako.
"The full-fledged positive impact of ending the prohibition
on Chinese group trip customers is likely to manifest from the
end of September around China's National Day," she wrote in a
note on Tuesday.
($1 = 145.4500 yen)
(Reporting by Rocky Swift; Editing by Jacqueline Wong and Miral
Fahmy)
((rocky.swift@thomsonreuters.com;))