Target lowers prices on nearly 2,000 items ahead of holiday season (updated)

Target

29/09/2026 11:15

    (Adds background and details from paragraph 2)
       Sept 29 (Reuters) - Target  TGT.N  said on Tuesday it is
lowering prices on nearly 2,000 home items, apparel and
accessories, to attract cash-strapped shoppers ahead of the
all-important holiday season. 
    To navigate a cautious spending environment, U.S. retail
giants including Walmart and Target have been announcing price
cuts to increase their appeal for households struggling with
higher gas prices fueled by the Middle East conflict.
    Target, which cut prices on more than 3,000 products earlier
this year, raised its annual forecast in August after reporting
a third consecutive quarter of stronger-than-expected results, a
sign that efforts to revive growth under CEO Michael Fiddelke
were gaining traction.
    Retail giant Walmart reported its slowest quarterly
comparable sales growth in August and said it will cut prices on
about 11,000 products, fueled in part by $2.9 billion in tariff
refunds.
    "Guests are looking for great products at an incredible
value, and that's an important part of what we aim to deliver
every day," said Target's chief merchandising officer, Cara
Sylvester.
    The company said its latest reductions build on price cuts
for more than 10,000 products over the past year.
    Target said it would lower prices on women's, men's, infant
and toddler apparel and family footwear, with some items priced
20% or more below last year's levels. The retailer is also
refreshing its bedding assortment, with prices averaging 15%
lower than a year ago.
    The lower prices would add to savings available through its
regular pricing and weekly promotions, it said.
    

    (Reporting by Anuja Bharat Mistry in Bengaluru; Editing by
Shreya Biswas and Devika Syamnath)
 ((AnujaBharat.Mistry@thomsonreuters.com;))