** Auotomtive marketplace TrueCar Inc's shares TRUE.O down
5.36% premarket at $4.06 - their lowest in three weeks - as BTIG
cuts to "neutral" from "buy"
** BTIG says co's business model is "most vulnerable to
industry challenges among auto marketplaces"
** Says vehicle sales are soft, prices are high, inventories
are low; adds that incentives are down 50% y/y, which is leading
to lower vehicle affordability
** "Even with sales running soft, production woes mean new
car inventories continue to fall"
** Says among the top four marketplaces that the brokerage
tracks, TRUE is the worst performer, with avg. listings down 24%
this quarter
** "We believe this is a particularly tough environment for
TRUE given that its model is the most tied to unit sales within
the auto marketplace group"; adds that co is a "victim of forces
far beyond its control"
** TRUE to report Q3 results on Nov. 3 after the bell
** Stock up 2.14% YTD vs peer CarGurus Inc's CARG.O 9.01%
gain
(Reporting by Anisha Sircar)
((Anisha.Sircar@thomsonreuters.com))