RCS - Ultimate Products - UP wins Salsify’s Digital Shelf Transformer Award

Ultimate ProductsAnnouncement

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RNS Number : 6285D  Ultimate Products PLC  11 May 2026

 

11 May 2026

Ultimate Products plc

("Ultimate Products", "UP" or "the Group")

 

Ultimate Products wins Salsify's Digital Shelf Transformer Award

 

Recognition of UP's productivity transformation

 

Ultimate Products, the owner of a number of leading homeware brands including
Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), is
pleased to announce that it has been named as a winner of Salsify's Digital
Shelf Transformer Award at the 2026 Digital Shelf Summit (DSS), held in
Atlanta, USA.

 

Salsify is the global leader in product information management (PIM), working
with thousands of brands and retailers worldwide to manage product data such
as technical specifications and digital marketing assets. Ultimate Products
uses Salsify's PIM software to centralise, manage and enrich the extensive and
complex data behind its range of over 2,500 products, ensuring accuracy and
consistency across multiple channels and platforms.

 

The Digital Shelf Transformer Award recognises companies delivering genuine
transformation, strong execution and measurable business impact through the
Salsify platform. Ultimate Products was one of only four winners globally this
year.

 

Ultimate Products' use of Salsify's PIM software sits alongside its wider
investment in Robotic Process Automation and AI to drive productivity. This
programme of continuous improvement has led to the automation of hundreds of
lower-value tasks across the business, saving approximately 9,000 working
hours annually, enabling teams to spend materially more time on higher-value
work.

 

Critically, the implementation of PIM software is the initial stage of an
ongoing £2m investment by the Group as it transforms the way it works through
the introduction of its new Enterprise Resource Planning ("ERP") system,
Oracle NetSuite. By moving substantial quantities of data, processing and
digital assets out of the ERP and into the PIM, the use of Salsify
substantially simplifies the remaining implementation.

 

Commenting on the award, Chris Dent, Ultimate Products' CFO and ERP Board
Sponsor, said: "We are delighted to be recognised by Salsify, particularly
alongside a select group of global companies many times our size. This is a
credit to the team, led by our Process Development Director Tony Pole, who
have built and embedded these systems day in, day out. This work is rarely
visible externally, and it is brilliant to see it recognised.

 

"It is genuinely exciting to see how the team are using Salsify to enhance
productivity across our commercial functions, and the strong platform this
gives us to build from. As we continue to invest in the new ERP system,
automation and AI, the capabilities recognised in this award will play an even
bigger role in supporting the Group's long-term growth."

 

For more information, please contact:

 

Ultimate Products +44 (0) 161 627 1400

Andrew Gossage, CEO

Chris Dent, CFO

 

Sodali & Co +44 (0) 207 250 1446

Rob Greening / Sam Austrums / Oliver Banks

 

 

Notes to Editors

Ultimate Products is the owner of a number of leading homeware brands
including Salter (the UK's oldest houseware brand, established in 1760) and
Beldray (a laundry, floor care, heating and cooling brand that was established
in 1872). According to its market research, nearly 80% of UK households own at
least one of the Group's products.

 

Ultimate Products sells to over 300 retailers in over 30 countries - spanning
discounters, supermarkets and general retailers, and ranging from large
national and international multi-channel retailers to smaller retail chains.
Its products are also available on Salter.com (http://www.salter.com/)
and Beldray.com (http://www.beldray.com/) , as well as major third-party
online marketplaces. The Group specialises in five product categories: Small
Domestic Appliances; Housewares; Laundry; Audio; and Heating and Cooling.
Other UP brands include Progress (cookware and bakeware), Kleeneze (laundry
and floorcare), Petra (small domestic appliances) and Intempo (audio).

 

Founded in 1997, Ultimate Products is headquartered in Oldham, Greater
Manchester, where it has design, sales, marketing, buying, quality assurance,
support functions and warehouse facilities across two sites. Manor Mill, the
Group's head office, includes a spectacular 20,000 sq ft showroom that
showcases each of its brands. In addition, the Group has an office and
showroom in Guangzhou, China and Paris, France. Ultimate Products employs over
300 staff and is certified as a Great Place to Work®. A significant number of
its employees joined via the Group's Graduate Development Scheme, one of the
biggest in the North West.

 

Please note that Ultimate Products is not the owner of Russell Hobbs. The
Group currently has licence agreements in place granting it an exclusive
licence to use the "Russell Hobbs" trademark for cookware and laundry (NB this
does not include Russell Hobbs electrical appliances).

 

For further information, please visit www.upplc.com (http://www.upplc.com) .
 

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