Roblox falls after Google, Unity announce AI-powered game creation platform

Unity Software

07/10/2026 13:37

** Shares of gaming platform Roblox RBLX.N fall 4.8% to $43.39 premarket after Google and Unity announce partnership on new AI gaming platform 
** Google GOOGL.O and Unity's U.N platform allows users to generate and customize playable games from text prompts without coding
** Roblox has been expanding its own AI creation suite, including a text-to-game tool called Build that was launched in July, and other generative AI features for developers were added in September
** Up to last close, RBLX was down ~44% this year

 (Reporting by Prathik Jayaprakash in Bengaluru)
 ((Prathik.Jayaprakash@thomsonreuters.com))