Street View: Victoria's Secret comeback walks the wall street runway

Victoria's Secret & Co.

Mon 14:19

** Victoria's Secret VSXY.N runway returned to center stage for investors, with analysts saying the retailer's annual fashion show underscored accelerating brand momentum
** Shares of lingerie maker rose about 2% premarket; have gained ~61% YTD
     
THIS YEAR'S SHOW HAD LEGS
** Barclays ("overweight," PT: $112) says VSXY benefiting from improving brand relevance under CEO Hillary Super; cites growth in younger customers, healthier traffic trends and reduced promotions as signs the company's turnaround is gaining traction
** J.P. Morgan ("overweight," PT: $110) underscores improving brand momentum, stronger merchandising and better sales trends across Victoria's Secret and PINK 
** Morgan Stanley ("overweight," PT: $104) says accelerating GenZ demand and stronger pre-show sales trends reinforce confidence in Victoria's Secret's turnaround
** UBS ("neutral," PT: $87) says "we believe the return of the Fashion Show has helped reconnect the brand with millennial consumers while reaching younger customers"

 (Reporting by Rashika Singh in Bengaluru)
 ((rashika.singh@thomsonreuters.com))