Victoria's Secret initiates review of non-core brand, shares fall

Victoria's Secret & Co.

05/03/2026 18:25

Updates

** Shares of lingerie maker Victoria’s Secret  down as much as 15.8% at $50.52 - lowest since December

** VSCO initiates a strategic review of its non-core clothing styling service, DailyLook, to focus more on its core brands, Victoria’s Secret and PINK

** Continue to assess Adore Me business and explore opportunities to optimize it within the broader portfolio, co says

** Victoria's Secret's core business appears to be on relatively solid footing, but investors are reacting to near-term speed bumps, including its plans to explore a sale of DailyLook and an impairment charge tied to Adore Me - Zak Stambor, analyst at eMarketer

** If losses hold, stock on track for worst day since April 2025

** Expects annual sales at $6.85 billion to $6.95 billion, vs. analysts' estimates of $6.80 billion - data compiled by LSEG

** Beats Q4 sales and adjusted net income estimates as marketing efforts drive demand

** As of last close, stock up nearly 11% YTD

 (Reporting by Anuja Bharat Mistry in Bengaluru)

 ((AnujaBharat.Mistry@thomsonreuters.com))