** Shares of British online wine retailer Virgin Wines VINO.L fall as much as 10.49% to 44.8p
** Largest intraday drop since February 2024
** Co says upfront investment as part of growth strategy will impact short-term profitability during first phase of implementation
** Expects 100 million pounds ($129.03 million) in annual revenue at a 7% EBITDA margin in the medium term
** Analysts at Panmure Liberum say that strategy creates a temporary drop in numbers but the short term cut to estimates gets rewarded
** Up to Tuesday's close, stock rose 63.33% so far this year
($1 = 0.7750 pounds)
(Reporting by Simone Lobo in Bengaluru)
((Simone.Lobo@thomsonreuters.com; +919920570373;))