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VMM Vishal Mega Mart News Story

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Bernstein starts coverage on India's Vishal Mega Mart with 'underperform', Street-low PT

** Bernstein initiates coverage on Vishal Mega Mart VSSL.NS with "underperform", PT of 90 rupees - a Street-low per data compiled by LSEG

** While the supermarkets operator benefits from its lowest-cost offline retail distribution in India, it is facing intense competition and its margins have peaked, brokerage says

** Adds, VSSL's apparel portfolio is more basic vs Trent-owned TREN.NS Zudio and V-Mart Retail VMAR.NS, which have a fast-fashion positioning at similar price points

** VSSL down 0.4% at 103.85 rupees

** Avg rating of seven analysts on VSSL at "buy"; median PT is 125 rupees - data compiled by LSEG

** Stock down 2.5% so far this year

 (Reporting by Kashish Tandon in Bengaluru)

 ((Kashish.tandon@thomsonreuters.com))

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