** Bernstein initiates coverage on Vishal Mega Mart VSSL.NS with "underperform", PT of 90 rupees - a Street-low per data compiled by LSEG
** While the supermarkets operator benefits from its lowest-cost offline retail distribution in India, it is facing intense competition and its margins have peaked, brokerage says
** Adds, VSSL's apparel portfolio is more basic vs Trent-owned TREN.NS Zudio and V-Mart Retail VMAR.NS, which have a fast-fashion positioning at similar price points
** VSSL down 0.4% at 103.85 rupees
** Avg rating of seven analysts on VSSL at "buy"; median PT is 125 rupees - data compiled by LSEG
** Stock down 2.5% so far this year
(Reporting by Kashish Tandon in Bengaluru)
((Kashish.tandon@thomsonreuters.com))