** Brokerage HDFC Securities initiates coverage on India's Vishal Mega Mart VSSL.NS with "buy" rating, sets PT at 130 rupees
** Shares of VSSL rise nearly 2% to 116 rupees, set for third straight session of gains
** HDFC says co a well-diversified value retail play
** Co a dominant tier 2+ player with a vast store opportunity- HDFC Securities
** Driven by its diversified mix, co uses high-frequency
FMCG as a hook to drive daily footfalls, effectively cross-selling captive shoppers into its higher-margin apparel and GM categories- HDFC
** We project ~18/21% revenue/EBITDA CAGR over FY26-28- HDFC
** VSSL rated "buy" on avg by 16 analysts covering it; median PT at 161 rupees- data compiled by LSEG
** YTD, VSSL down ~15%
(Reporting by Komal Salecha in Bengaluru)
((Komal@thomsonreuters.com))