Oct 27 (Reuters) - White Mountains Insurance Group Ltd
WTM.N :
* MEDIAALPHA PRICES INITIAL PUBLIC OFFERING
* WHITE MOUNTAINS INSURANCE- MEDIAALPHA PRICED AN INITIAL
PUBLIC
OFFERING OF 9,250,000 SHARES OF ITS CLASS A COMMON STOCK AT A
PRICE OF $19 PER SHARE
* WHITE MOUNTAINS INSURANCE - AT IPO PRICE, MEDIAALPHA HAS
EQUITY
MARKET CAPITALIZATION OF ABOUT $1.2 BILLION AND ENTERPRISE
VALUATION OF ABOUT $1.4 BILLION
* WHITE MOUNTAINS-AT IPO PRICE, TRANSACTION WILL RESULT IN
GAIN OF
ABOUT $95 TO WHITE MOUNTAINS'S BOOK VALUE PER SHARE AND ADJUSTED
BOOK VALUE PER SHARE
* WHITE MOUNTAINS WILL OWN 21,150,598 MEDIAALPHA SHARES,
REPRESENTING A 33% FULLY-DILUTED OWNERSHIP INTEREST
* AT INITIAL OFFERING PRICE, VALUE OF WHITE MOUNTAINS'S
REMAINING
EQUITY OWNERSHIP STAKE IS ABOUT $400 MILLION
Source text for Eikon: ID:nPn1q3dR3a
Further company coverage: WTM.N
((Reuters.Briefs@thomsonreuters.com;))