** Shares of MediaAlpha MAX.N down 9.4% at $19.70
premarket after insurance customer acquisition platform
announced secondary offering
** Co late Thurs said certain holders selling 3 mln shares
with JP Morgan as sole underwriter
** Private equity firm Insignia Capital Partners offloading
2.95 mln shares, per the SEC prospectus filing
** Offering would cut Insignia's Class A shares holdings to
~5.8 mln shares
** MAX has ~65.4 mln total shares outstanding
** P&C insurance firm White Mountains Insurance WTM.N is
top MAX investor with ~22.86 mln shares, or ~48% stake, LSEG
data shows
** Through Thurs close, MAX's shares gained 95%
(Lance Tupper is a Reuters market analyst. The views expressed
are his own)
((lance.tupper@thomsonreuters.com
lance.tupper@tr.com 1-646-279-6380))